P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
Videos : This could also be a way of spreading and giving out information around sgs college .This could be Both external and internal because ,there could be a staff or workers meeting using a video to explain the reestablishment of a new building and externally a video to inform students about what the new renovated building is going to used for .This could be done on websites and the importance about this is because its gives a clear knowledge of what is being or going to happen and its easy to follow since its gots pictures and objects in it . It’s the best method also because , its more Informative and very professional
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
The integrated mobile phone service will allow these employees to communicate quickly with their customers and managers, thus improving response time, productivity, and revenue. In store operations will see additional business value through addition of wireless tracking for inventory, merchandise receiving, item ordering and price
Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
As the rate of feedback is instant with face to face communication, this is also a benefit for the business as if employees in the work place do not understand or have any questions about their role or task in the business they can then ask for help and guidance. Verbal information can also include communication over a telephone; the tone of voice would also be the main communication factor. This type of communication can be used in all different departments of Topshop and also within its departments for its different brands. This type of communication depends on many factors, which are non-verbal cues which
This allows managers to create projects, assign employee responsibility and track benchmarks as the project progresses. For subordinates this resource can prove valuable by organizing and presenting the managers instructions in an understandable and clear way. Teambox takes this a step further by offering their HD real time communication platform. This allows real time face-to-face individual or group meetings over any distance. Managers and subordinates may also benefit from both software programs offering mobile apps.
What are the benefits to businesses (and others) of using information technology for doing work tasks? Administrative tasks can be completed quickly, efficiently and be produced to a professional high standard using the various templates that are available. Documents can be personalised to reflect a company image and to make the information easy to view. Information can be shared quickly between people and businesses. Documents can be altered quickly if needed without disrupting the rest of the document.
2. Customer expectations Customers expected that the business website load up quickly and all the links work without annoying pop ups. Products should be up to date and its prices easy to access beside its terms and condition, and having privacy and security in the site. Also they require to view FAQ page
(GVSU). This way you can be knowledgeable about the company, its culture, and be able to answer questions about the company. It is also good because they know that the candidate is interested position and has done research about the company. This will also lead to questions after the interview which is very important to show one is eager and excited about the opening. The second thing to prepare is answers to possible behavior based questions which is typically the standard with in today’s interviews.