Communication and Media Semiotics

5099 Words21 Pages
COM 3703 Media studies: Media Content and Media Audiences Semester 2 Assignment 01 Option 2 Unique assignment number 732065 Page 1 TABLE OF CONTENTS DECLARATION 1 INTRODUCTION 2 COMMUNICATION AND MEDIA SEMIOTICS 2.1 Theoretical background 2.1.1 Codes of behaviour 2.1.2 Signifying codes 2.1.3 Analogue and digital codes 2.1.4 Presentational and representational codes 2.1.5 Elaborated and restricted codes 2.1.6 Logical, aesthetic and social codes 2.1.7 Codes of content and codes of form 2.2 Application to television programme 3 VISUAL TEXT AND ANALYSIS 3.1 Detailed visual analysis 3.2 Summary of main findings 3.2.1 The use of iconic, indexical and symbolic signs 3.2.1 The use of iconic, indexical and symbolic signs 3.3.3 Denotative, connotative, mythical and ideological meanings 4 FILM THEORY AND CRITCISM 5 CONCLUSION SOURCES CONSULTED SELF-ASSESSMENT AND SELF-REFLECTION PAGE 3 4 4 4 4 4 5 5 6 6 6 7 9 9 12 12 13 14 16 20 21 22 Page 2 DECLARATION I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/4/2013 regarding technical and presentation requirements, referencing techniques and plagiarism. Your signature: Your name Your student number Date A witness‟s signature M Zeeman Mika Zeeman 48237396 21 August 2013 E. Williams Page 3 1 INTRODUCTION In this assignment I will discuss media semiotics and communication by discussing the theory of the different codes in the code typology. I will then apply this theory to an episode of a television programme, Suites, an American series which is currently screened on DSTV in South Africa. This application will demonstrate clearly how messages are communicated as a result of the use of codes. I will provide a detailed

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