Starbucks is an international coffee business from the United States and has over 20000 shops over 62 countries. The business first shop opened in 1971 in Seattle, Washington. The business has started by Jerry Baldwin, Zev Siegl and Gordon Bowker. The Starbucks sell a variety of cold and warm drinks. They have different types of warm and cold coffee, lemonade, sandwiches, salads, pastry, candy and they also sell cups that they designed.
Therefore, he put more effort in providing benefits for employees. He shared his dream, thoughts, and vision to every member of Starbucks. He showed his appreciation to the contribution of each employee of Starbucks by listening and operating every potential idea of his co-workers and employees in expanding Starbucks, such as adding skim milk to choices, practicing the ideas of Frappuccino drinks, ice cream, and coffee bottles. Moreover, he provided bean stock options and health care benefits for both part-time and full-time employees. Because of the great relationship between employees and manager, Howard slowly closed the gap
Scope Statement My proposed budget is reasonable and appropriate for opening a Coffee Shop. After completing an extensive bottom-up estimate for this project, I am able to ensure that our budget is appropriate. I heavily evaluated the resources, time, tasks and cost needed to create a budget of 200,000 dollars, while looking at current prices for all necessary resources. PROJECT OBJECTIVE Open a first-rate coffee shop within six months at cost not to exceed $200,000. DELIVERABLES • A 1,200 square foot finished coffee shop with a unisex bathroom, indoor seating for 12, and patio seating for 8 in a highly desirable location.
Success – * Finding innovative solutions - They sell the healthy breakfasts and also have different type of coffees and any more drinks * Meeting customer needs – they have loyalty card that customer can use it * Identifying new needs - They look for what customers want in their website. It’s what customers think about their products and improvements. * Continue to meet customer needs - They create new products, new
JIT Philosophy JIT can be used differently depending on the industry. In the case with Starbucks it is considered the restaurant industry as both services and products are combined as single offering to its customers. Starbucks has training for its employees to make sure the organization provides the same great service every day. JIT management of inventory is used for forecasting, scheduling, ordering, and delivering its product. Customer expectations for the service and/or product Customers expect an environment that is tailored to their coffee and or tea needs.
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
Offer a coffee card to the customers that give repeat business, for every 10 cups of coffee that they purchase they will get one on the house. There should be a survey asking the customers that have been so loyal what things that they think should change and what things they think should stay the same. This would give the Café a better understanding on what its customers want to make the right decisions on the changes that need to be made to bring the Café up-to-date. Supplier power: The Café has been most likely using the same suppliers for all of the years that they have been in business and they have probably built a good working knowledge of their supplier’s costs and methods. The café needs to go out and look for other suppliers as this will give them a better understanding and they might be able to find their products at a better price.
Under the new leadership and organizational move, the company will transition to a new three-region organizational structure that is hopeful to produce optimization and speed going forward. In each region, a president is appointed and they all will report to Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company ("Starbucks announces new," July). Although this expansion is sure to help add on to the building momentum of the company, I think the organizational structure is typical of many successful companies. I wanted to examine a company that has garnered success with more of an unorthodox structure and Whole Foods is
I think the biggest advantage of the broadway café is that it has been running business over 60years. Therefore I want to address my staff that there are a lot of regular customers in broadway café and the reason why they keep coming our coffee shop because they like our coffee and customer service. Making good coffee, providing high quality of customer service, be confidence about that ourselves and Offering loyalty card or discount card to customer, so they continue to come to our coffee shop. Moreover, advertise local newspaper or social network, so more connect with local community. Making Business Decisions I Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry
Drink Purchase Size and Temperature at Starbucks Selma Chigri La Habra High School Introduction How many people purchase different size drinks and temperature at Starbucks? Many people go to Starbucks each day and the behavior I wanted to observe is how many actually prefer different size and temperature drinks. On May 11,2014 I sat down with a pen and notebook and began to create a chart which include a section for each size and temperature. I began to mark down on my chart each purchase that was done. The Potential Cofounders are the number of people inside Starbucks, the time, the date, the weather, the cost of the size cup, and the arrangement of people.