MKT 544: Week 1 Individual Assignment - Building A Brand [] MKT/544 November 26, 2012 MKT 544: Week 1 Individual Assignment: Building a Brand Google is a company that I am very familiar with and the brand is built on word of mouth advertising and name recognition. John Battelle (2012) suggests that Google will make a corporate decision to become seen as a software brand rather than as “just a search engine.” When consumers think of Google they do not envision software brand, consumers’ think of a resource to search and find things. The acquisition of YouTube increases the search potential of Google. In order to examine Google’s effort in brand building we must define what a brand is. Duncan (2004) suggests that a brand is a perception resulting from experiences with, and information about, a company or a line of products.
Checkpoint: Graphic Design Jennifer J. McLeod IT236 03/17/2012 Elizabeth Blackwell Checkpoint: Graphic Design INTRODUCTION In order for media to work properly in a Web site, it is important to have a multimedia format and plug-in to view media files. According to About.com, plug-ins are needed to gain full functionality between a computer software and the web browser. CONTENT REQUIREMENTS For this assignment, I have chosen Adobe Flash Player, as this is an ideal multimedia format and plug-in for viewing YouTube movies. It is also need to run .swf animation files. Approximately 75% of the online animated advertisements and 100% of the YouTube videos operate from .swf animation files (About.com, 2012).
It tends to work. Of the millions that own the software however, a scant few are probably fully aware of what power lay beneath their fingertips.” (SuperWebGroup). Thinking back to twenty years ago, if I had an idea for a new product or a new way to do business and wanted to present this what would I have done? So, I’d need to do a presentation on this, the task would have been a daunting one. Armed with only some writing material- pens, pencils, paper, and a typewriter- I would have been required to make presentation on the various subjects.
People have been saying that computers are making us dumber basically since computers existed. Then the Internet came, eventually bringing Google into existence, and any hope for the future of intelligent life spiraled off into cyberspace. "Is Google Making Us Stupid?" The article served more as a jumping off point for future research and over the course of the next few years, scientists and journalists alike tried to provide an answer with a number of experiments and studies. "Yes, Google is hampering our ability to recall information."
The NIBCO Company went live with the implementation of the new SAP R/3 or Enterprise Resource Planning (EPR) system in December of 1997. Even though the whole process started in 1995 when issues had become apparent that the company needed to upgrade the current information system. The new SAP R/3 system will enable the company to use one system to manage financial, operations, human resources, sales and distribution functionality with one EPR system. Also, with the current patchwork of the legacy systems, the company could not prosper because the current system and the reporting tools could not function together as one system (Brown et al., 2012, p. 468). Therefore, the NIBCO Company decided to reevaluate the current software system and brought in a consulting agency called Boston Consulting Group (BCG) to review all the ins and outs of the current system and offer up their recommendations.
People are starting to believe that smart phones are a necessity because of the various services that they supply. If these services are unavailable even for a day, most smart phone owners wouldn’t know how to function without them. In fact, in October 2011, Blackberries all over the world stopped working for three days, causing near rioting in the streets. Furthermore, even though these new devices are luxuries, they are not all necessities. Thanks to GPS systems people no longer know how to read maps and don’t ask for directions.
Why is Wikipedia a reliable source? Over the years we have come to know Wikipedia as a reliable source of information. Students, Educators and Professionals use the online encyclopedia as a source of credible information that they utilize in their papers, reports and presentations. According to Cnet, an online credible news source, Jimmy Wales (the founder of Wikipedia) has always maintained that the service and its community are built around a self-policing and self-cleaning nature that is supposed to ensure its articles are accurate. To the argument of an open-source database, Wikipedia is known as having some of the most influential and credible authors of our time posting their researched information for others to view and use.
The entire process of “digging up dirt,” if you will, seems rather disingenuous. What’s more, a third of the employers that participated in the survey reported disqualifying a candidate because of what they discovered online. The top reason employers decide against hiring a candidate is because they posted provocative or inappropriate photos or information. 45 percent found information about the candidate drinking or using drugs, 35 percent declined to hire because of poor communication skills, and 33 percent discovered the candidate bad-mouth a previous employer. Employers also use social media to “check on”
According to Essentials of Public Speaking, PowerPoint poisoning is a term coined by Dilbert cartoonist Scott Adams, which refers to a text- induced coma that listeners experience when there are too many PowerPoint slides or the slides are too long, have too many bullets, or are too confusing. The textbook also states that according to a survey of business people who watch more than 100 PowerPoint presentations per year, sixty two percent got annoyed with speakers who read from their slides. Classmate David Glenn summarizes his thoughts extremely well in his critique, Long-long title, long-long slides, and long-long speech. There's the formula for suggested maximum number of visuals? Length of speech, divided by two, add one, equals maximum number of slides.
KPD. They were then given another task to do to stop them rehearsing the trigram. Their recollect was tested after 3,6,9,12,15,18 seconds and the recall had to be in correct order to count. They discovered that 80% of participants recalled the trigrams very well after 3 seconds, but this dropped dramatically to 10 % after 18 seconds. The supporting evidence for the duration of LTM was brought about by Ebbinghaus who tested his memory using nonsense syllables after delays ranging from 20 minutes to 31 days later and found that a large proportion of the information in LTM was lost comparatively quickly, i.e.