Kudler Fine Foods Product Launch Plan Kudler Fine Foods Product Launch Plan Kudler Fine Foods provides gourmet fare to the San Diego area of California. After realizing continuous revenue increases since 1998, expansion efforts to Mexico and Spain include a new product line offering of gourmet flavored vinegars. Initial market research and competition research provided information that these areas were ignored in the gourmet food market. A wide range of market research determines success or failure when entering an unexplored market with a new product. For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
New York: McGraw-Hill Company. Retrieved February 1, 2009 from University of Phoenix, Resource MBA/502 Managing the Business Enterprise. Turban Efriam, Rainer, Kelly R. & Potter, Richard E. (2003). Introduction to Information Technology. [University of Phoenix Custom Edition E-Text].
Both research and intelligence will help companies stay competitive; decide what is best for the company and the consumer. It will also give the company an idea of what consumer like and do not like. This paper explained the importance of marketing research, and identified areas where additional marketing research was in need. The importance of competitive intelligence was analyzed as well as in regard to the development of Kudler Fine Food marketing strategy and tactics. Reference Kudler Fine Foods (2011).
The American Dental Association Martin Stephens University Of Phoenix Abstract Iam writing this paper to inform people of the American Dental Association. Iam going to describe briefly and explain how the American Dental Association can contribute toward increasing my professional knowledge and abilities. I will also discuss how this knowledge and these abilities can affect my career success. The American Dental Association This paper will speak of the historic and the present works of the American Dental Association. The ADA (2005) stated that The American Dental Association “was founded in Niagara Falls, New York in August of the year 1859 by 26 dentists standing for multiple dental organizations in the U.S.” Since that time The ADA has gained more than 156,000 dentist employees, and has the major dental organization in 53 states and
The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
KUDLER FINE FOODS Table of Contents Marketing Research of Kudler Fine Foods 3 Competitive Intelligence 4 References 6 Marketing Research of Kudler Fine Foods Gourmet grocery shops are run by Kudler Fine Foods Company at three locations in California, namely Del Mar, La Jolla and Encinitas (“About Kudler”). It needs improvement in its operational activities and expansion of its services because of the recent upsurge in the growth of the company. Marketing research can prove to be the ideal tool in order to develop the marketing strategy of the company. Various areas which require marketing research includes methods of advertising, buying behaviors of consumers, branding strategies, demographics and competition
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
Course Syllabus School of Business FIN/370 Finance for Business Course Start Date April 4, 2013 Course End Date May 2, 2013 Day of Week Thursday Meeting Times 6:00 – 10:00 p.m. Workshop Dates April 4, 11, 18, 25 & May 2, 2013 Location Williams Center Campus 300 South Craycroft Road, Tucson, Arizona – 85711 520.881.6512 Course Description This course introduces the student to the essential elements of finance for business. Emphasis is placed on financial management, financial markets, and the tools, techniques, and methodologies used in making financial decisions. Topics include: Financial planning, working capital management, capital budgeting, long-term financing, and international finance.