Explain how this may allow PepsiCo to achieve the number-one market position. Take a position on whether PepsiCo’s actions of spinning off its fast food establishments created value for the shareholders. Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain. Week 7 DQ 1: "Detecting Unethical Practices at Supplier Faculty" Please respond to the following: Assess the value of having a Supplier Code of Conduct when outsourcing operational functions to international markets and the enforceability of such a code.
Unlike its big competitors that use traditional sales and distribution model focused on transforming concentrate into a bottle of soda and delivering it to a customer, SodaStream produces soda system that allows customers make their own soda at home. The company uses “razor and razor blade” business model that impels customers to keep buying the higher margin carbon dioxide refills and syrups after they purchase the soda makers at a small markup. Such approach allows the company to generate a constant source of income and to overcome economic, social and environmental challenges. It also helped SodaSteam avoid high entry barriers in the carbonated soft drink industry. 2.
1) Do you think Coca-Cola has used corporate social responsibility principles in addressing the obesity crisis? Explain in detail I believe Coca-Cola has used corporate social responsibility or CSR principles in addressing the obesity crisis. When watching their commercial called ‘Coming together(p.37).’, I realized that Coca-Cola really is trying to make a difference in society. As stated in MKTG, CSR principles are used by managers for ‘the long-range best interests of the company and the company’s relationship to the society within which it operates’. Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
When “Cadieux refocused QuikTrip’s product offerings toward high-volume items such as branded beer, soda, cigarettes, coffee, and candy, and eliminated low-volume items such as canned vegetables, he cut prices as well.” Then he decided to add gasoline sales, which has proved to be doing well as he aims to be the dominant convenience/gasoline retailer in each market, and have high-volume locations. However, QuikTrip’s success can be attributed to providing its customers with “high quality products and excellent service.” If any company were to learn something from QuikTrip’s success, it would be to hire the people who you want to have represent your store – people who are over-achievers, and put effort into all of their work, whatever the task may be. Using a company’s human resources for the better, hiring the right kind of person to work for you, who has a positive attitude, can change the image and culture of your organization. If your customers are happy, then they will most likely want to come back to recreate the pleasurable experience. This will also generate positive publicity for your company, as word of mouth can be a powerful tool to attract and retain new
The Triple Bottom Line includes addressing “profits, the employees, and the environment as a whole”. (McKinsey, n.d) Companies, like Coca-Cola have taken steps to better manage their carbon footprint through earth safe products with the long term goal in mind, to foster their market, their consumers. To persuade change in company production, the consumers, through their governmental legislation and through global connectivity have been able to pressure companies including Coke, to embrace the necessary changes that benefit the health of the consumer and the environment. Since Coke’s marketplace covers a broad spectrum of consumers, and with the advent of the internet and the means to relay that connection globally, consumers are now connected and can share the common interest of protecting the earth and its
Today's mass Commercialism plays a big role in assisting the profit of consumerism. Commercialism uses catchy slogans to attract attention from the customer into buying into their company. For example McDonalds uses the “I'm lovin it” jingle known world wide and so forth their establishments are as well. A company's slogan is a way of obtaining attention to profit your business. Another way commercialism can manipulate consumerists, is by the use of famous or good looking icons to sell their product.
In the fall of 2011, Coca-Cola began a global marketing campaign*** for NESTEA which linked the product to personal exploration and adventure, a hot topic in marketing these days. I think this is a smart move for the company to remain competitive and I believe that Coke has the know-how to anticipate where trends will go, and even to influence consumer habits, so this could be a very legitimate way to gain attention by focusing on something different. Coca-Cola remains strong, in my opinion, and I expect them to remain viable well into the
Role of Ethics and Compliance in Pepsi-Cola, Co. Pepsi-Cola, Co.’s mission statement is to provide the best products available while allowing investors and employees financial rewards. Pepsi-Colas Co. strives to act with fairness, honesty, and, integrity while obeying the laws of all of the countries in which they do business. Pepsi-Cola Co.’s code of ethics is of 14 different sections, which include confidential information, insider trading, accounts, record keeping, reporting violations of code of conducts and many more. Some of the checks set in place are to ensure that the company code of ethics is respected by employees are a confidentiality agreement in which employees agree to keep information that Pepsi-Cola, Co. shares with them confidential from their friends, families and anyone else. This helps to ensure that no information about new products or competitors is divulged by employees.
Competitive Strategies: Coca-Cola vs Pepsi Cola Corporate cultures and diversity is encountered when organizations visit their corporate values. It is important for all organizations to gain insight on how to embrace these in order to ensure that an organizations approach and success is a benefit all who are involved. In this paper, the corporate culture of Pepsi Cola and Coca-Cola will be compared and analyzed to show the different ways in how both organizations embrace diversity within their organizations. Pepsi Cola was developed by a pharmacist named Caleb Bradham who served fountain drinks within his drugstore. Bradham had several flavors but the most popular, created in 1893, was called “Brads drink” and consisted of vanilla, sugar, carbonated water, rare oils, cola nuts and pepsin.