Cocacola Project Essay

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Acknowledgement We thank Allah Al- Mighty for bestowing His blessings upon us. We would like to thank all those who directly or indirectly helped us in completing our project on time. We would also like to thank our Professor Zeshan Qadir who enabled us to complete this challenging task. We worked as group for completing the specified task. It was a nice experience of having such a supportive team. Everyone had put their greatest effort in it. DEDICATION This report is dedicated to my beloved parents ,brothers and my teacher's Who educated me and enabled me to reach at this level. Table of Contents Executive Summary 5 Introduction 6 HISTORY OF COCA-COLA 7 Coca-Cola in Pakistan 7 Objectives 9 People and Organizational Leadership: 9 Commercial Leadership: 9 Supply Chain: 9 Operational Excellence: 9 Sustainability: 9 Vision 9 Mission 9 Product And Services 10 Coca-Cola 10 Sprite 10 Fanta 10 Diet Coke 10 Coca-Cola Zero 11 DASANI 11 Minute Maid 11 Ciel 11 POWERADE 11 Simply Orange 12 Coca-Cola light 12 Fresca 12 Glacéau Vitaminwater 12 Del Valle 12 Glacéau Smart water 13 Mello Yello 13 FUZE 13 FUZE TEA 13 Burn 13 Honest Tea 14 NOS 14 Odwalla 14 POWERADE ZERO 14 product line 15 SWOT Analysis 18 Strengths 18 Weaknesses 19 Opportunities 19 Threats 20 Brand Positioning 21 Target Market 21 Age 22 Gender 22 PRICE STRATEGY 22 Trade Promotion 22 Different Price In Different Seasons 22 PROMOTION STRATEGIES 23 Getting shelves 23 Eye Catching Position 23 Sale Promotion 23 UTC Scheme 23 DISTRIBUTION CHANNELS 23 Direct Selling 23 Indirect Selling 23 CONCLUSION 24 RECOMMENDATIONS 24 References 24 Executive Summary The Coca Cola corporation is defined to be the most well known trade mark in the world, and it is justly so. Coca Cola owns over 400

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