Midterm Case Study: Mountain Man Brewing Company 1.) Perform a SWOT analysis for MMBC. What is MMBC’s competitive advantage and is it sustainable? Strengths: -“Grass Roots Marketing”-“Best Beer in Virginia” - “Best Beer in Indiana”-Reputation- Blue collar market-East Central Region-Americas Championship lager-Brand Awareness in region compared to that of John Deer and Chevrolet-Quality- Brand loyalty (rate at 53%)-Small sales force to proselytize brand- Brand equity-Off premise locations Weaknesses: - product expansion or variety - declining sales in target market- broadcasting advertisement- female and younger beer drinker segments- Finances- market share. Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity.
It is very low compared to the corresponding figures in US (600+ bottles per annum). But being one of the fastest growing markets and by the sheer volumes, India is a promising market for soft drinks. The major players in the soft drinks market in India are PepsiCo and Coca-Cola Co, like elsewhere in the world. Coca-Cola acquired a number of local brands like Limca, Gold Spot and Thumps Up when it entered Indian market for the second time. PepsiCo’s soft drink portfolio also consists of Miranda and 7Up along with Pepsi.
ALTERNATIVE BEVERAGE CASE STUDY Charles Taylor University of Maryland University College Case 2 | | Due | 01-Apr-2013 | 11:59PM | | 3% | | Industry overview The Alternative Beverage industry, once a niche market, now comprises a major segment of the entire beverage industry. Projected to be well over a $50 billion market by the year 2014, alternative beverages are arguably the fastest growing segment of the beverage industry with the ability to sustain consistent growth in mature markets. This constantly emerging market consists of energy drinks, sports drinks, vitamin drinks, juices, teas, and waters packed with exotic herbs and vitamins. The Pepsi Co., markets a competitive line of alternative beverages which include brands such as Gatorade, Propel, SoBe Lifewater, and Amp Energy drinks. These beverages, which generally command higher price points than their carbonated contemporaries, now account for more than half of all industry growth.
All of the flavors remaining were fruit flavored. Of all the fruit flavors, forty linear feet was taken up, or 19% of all of the space. Another way to organize this large space is exactly how this grocery store organized it, by brands. I have already mentioned the ruling brands in the soda industry, Pepsi, Coca Cola, Dr. Pepper, and then the cheaper “off-brands”. Coca Cola takes up the greatest amount of space, being the most successful in the soda industry.
In many cases it is used to sweeten products such as drinks, candies, medicines, and toothpaste. The most popular brand of saccharin is Sweet’N Low, which is found in many restaurants. Aspartame is the methyl ester of the dipeptide of the natural amino acids L-aspartic acid and L-phenylalanine. It is 180 times sweeter than sugar in typical concentrations, without the high energy value of sugar. While aspartame, like other peptides, has a caloric value of 4 calories per gram, the quantity of aspartame needed to produce a sweet taste is so small that its caloric contribution is negligible, which makes it a popular sweetener for those trying to avoid calories from sugar.
Exxon Mobil Corp is in the top 6 in all of the top major integrated oil and gas companies by Market Cap. with 353.94B. However, in terms of P/E Exxon is found in the middle of the pack, ranking 25/46. Overall, Exxon Mobil Corp. ranks in the top 25% of Integrated Oil and Gas Companies. The most notable statistic is Exxon's return on equity which ranks #1 in the industry with 21.61% Nike Inc. Market Capitalization: 41.01B Trailing P/E/: 21.67 Forward P/E: 17.41 PEG Ratio: 1.80 Profit Margin: 10.07% Total Cash: 4.69B Short Ratio: 2.30 Dividend Payout Ratio: 27.00% How do these
EXTERNAL ANALYSIS FOR COSTCO WHOLESALE CORPORATION Introduction Costco or Costco Wholesale Corporation (CWC) is an Fortune company based in America. It operates various membership warehouses in the country with an aim to offer low prices on the selective and speciality brands in the wide range of products. It is one of the largest of its kind. Stores Org in 2010 ranked it among the top three largest retailers in the United States and it is currently the 9th largest retailer in the world (Stores media, 2009). It was also listed as the largest retailer of wine in the world (WBI, 2007).
Mountain Dew New Advertising Campaign Edward Walls BUS 620 Managerial Marketing Prof. Dr. Susan Sasiadek September 30, 2013 Mountain Dew New Advertising Campaign Mountain Dew, owned by PepsiCo since 1964 is one of PepsiCo’s top selling brands of soft drinks that has been a part of the American culture since the refreshing lemony carbonated soft drink was produced by Ally and Barney Hartman in the 1940s as a lemony soda and spirits mixer (Stanford 2012). Mountain Dew has been a top seller in the soft drink market typically among white male Middle American teens and young adults. This particular age group is large in numbers in urban centers such as Los Angeles, Miami and New York has become one of the most diverse consumer groups in the United States and is the main reason why the Marketing management at Mountain Dew has chosen it to be the target market for the new advertising campaign of Mountain Dew. I believe this is the right target market for Mountain Dew because this age group is who will more likely buy and continue buying the soft drink because they like the product and the way the product is being featured as it relates what young celebrities do to have fun to what Mountain Dew customers and consumers like to do to have fun while enjoying a refreshing Mountain Dew. Mountain Dew main objective now is to get more of the target market 18 to 21 year old males to gain awareness of Mountain Dew products through new ideas in the way the organization advertises and markets the soft drink.
HISTORY OF COCA COLA A transnational corporation (TNC) is a large business organisation that has a home base in one country, and operates partially owned or wholly owned businesses in other countries. Some TNC companies include Coca- Cola, Toyota, McDonalds, Nike and Vodafone. Coca- Cola is the number one manufacturer of soft drinks in the world. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine.
Additionally, at that time, Cadbury Beverages, Inc. was the fourth biggest soft drink marketer in the US (behind Coca-Cola, PepsiCo, Dr.Pepper-7Up), with a carbonated soft drink market share of 3.4 percent, and the market leader in some specific soft drinks categories (see exhibit 1). EXHIBIT 1. |Brand name |Leader in category |% of