Millions of brands are displayed in the world: on the city streets, public transport, television, shops, etc. However, only a small part of them have a real impact on the audience, the industry and the history. In 1885, Atlanta, a pharmacist named John S. Pemberton created a syrup that was meant to be a quick remedy for headaches. One hot summer day it was mixed with soda and one of the most successful brands was born. This essay will concentrate on one of the biggest, most well-known and influential brands in the world – Coca-Cola.
According to Bloomberg Business Week, Coca-Cola remains the best globally recognized brand across all industries for years, while Pepsi’s brand ranked number 25 in the year 2008. Thus, Coca-Cola is able to charge premiums for its syrup concentrates due to its larger market shares and better brand name recognition. In order to compete against Coca-Cola and increase revenue, Pepsi has diversified its businesses as I stated above into other markets such as snacks, chips, and breakfast foods, with its core business focusing on soft drinks. Undoubtedly, the company’s strongest and most identifiable brand is indeed Pepsi but it has a certain advantage over Coca-Cola since it is more diversified. On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, Pepsi reported cash and cash equivalent to be $3,943,000,000.
Financial Analysis College ACC 280 Coca Cola and PepsiCo are both instantly recognizable companies around the world. Products from both companies are some of the most well-know products throughout most any country. Both companies have been creating, manufacturing, and distributing soft drinks and other products such as bottled water for years, and as the two companies have been competing customers in a very competitive market for most of their existence. Many refer to the rivalry between Coca-Cola and Pepsi as the Cola Wars. In the market of soft drinks there are many companies all competing for the same business, some are small local companies and some are large multinational companies but the primary competitor of PepsiCo, Inc is Coca-Cola, and vice versa.
College Marketing Final Paper Whether I am at a family get together or hanging out with my friends, soda is always a popular drink choice. The two most popular soda brands in my life are Coke and Pepsi. Coke and Pepsi are fierce competitors and each brand is always trying to outdo the other; for example, when Coke put Christina Aguilera in one of their commercials, Pepsi fired back by including Brittney Spears, Michael Jackson, and Mariah Carey in one of their commercials. It is amazing that two sodas which are very close in taste can be almost equal in popularity; you would think that one would dominate the other in popularity. My primary choice out of these two would be Coke; I think it tastes better than Pepsi but I would drink either.
It immediately became a big hit and remains one of Brazil's best-selling beers. The Brahma Chopp, a pale lager with a 5% ABV, is still one of Brazil's favorite beers. In the early 1940s, Brahma launched Brahma Extra, which is a strong and full-bodied beer, that promoted its extra taste. In 1997, Brahma acquired Pepsi-Cola in southeastern Brazil, and therefore retained the rights to the distribution of Pepsi-Cola products in the region. Two years later, it eventually gained the exclusive rights to produce, market and sell Pepsi-Cola products throughout Brazil.
The red became a signature look for the beverage and it soon spread globally despite its major competitor, Pepsi. Coca-Cola is the second most globally known term other than OK. The main thesis of A History of the World in 6 Glasses is that beverages helped shape the world as we know it today. The book goes into detail about how each drink shaped politics, affected religion, and started social classes. Standage’s thesis was well written but even better proved.
“Ding” rings from the soda machine and then followed by a “clunk” as the bottle of Coke dispenses itself into the tray to be picked up by the patron. Another person approaches the machine and buys a bottle of water. What attracts the person to buy soft drink products instead of consuming a glass of milk, or water from the water fountain? The answer lies within in the marketing department of drink companies. In the past 30 years, Coca Cola has dramatically changed their customer targeting techniques, now using sex appeal, target audience and catch phrases fixate their products on the public in today’s world.
HBS Case 9-702-442 MSB30 June 2008 COLA WARS CONTINUE: COKE & PEPSI IN THE TWENTY-FIRST CENTURY. Houssem Ghorbel Page 1 of 4 HBS Case 9-702-442 MSB30 June 2008 1- Why is the soft drink industry so profitable? Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent, sharing costs in procurement, production, marketing and distribution. Many of their functions overlap; for instance, CPs do some bottling, and bottlers conduct many promotional activities.
The above mentioned data regarding the soft drink market & industry in the US could explain why this industry is so profitable. 2. Compare the economics of concentrate business to that of the bottling business: Why is the profit so different? By comparing the function: Concentrate Producers ■ Blend raw material ingredients ■ Packaged Mixture in plastic canisters ■ Shipped to bottlers Bottlers ■ Purchased Concentrate ■ Added carbonated water and high fructose corn syrup ■ Bottled CSD product ■ Delivered to customers accounts By comparing the industrial features: Concentrate
It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is one that has been around for over 100 years, and has used this time to perfect its marketing strategy. The success of the company was built on many people with the great business knowledge and know how to take a simply drink, and make it into a symbol that represents humanity. This paper will focus on the globalisation of Coke, and Coke as a company, and the impacts globalization has had on the Coca Cola Company (CCC). Summary Globalisation refers to a company's undertaking of sales and assets across international borders and the resulting flow of capital, goods, services, and labor.