Coca - Cola

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QUESTIONS 1. Describe the various IT-enabled initiatives discussed in this case study and categorize them as either above-the-line, below-the-line, or some combination of the two. Common Innovation Framework - above the line A web based system that combines project management capabilities with business intelligence. Using the Innovation Framework, anyone from any of the operating units worldwide can search for, find, and apply concepts, strategies, development success, and marketing approaches that have been used elsewhere in the organization. Standardization of Business Technology – below the line In this case study, Coca-Cola provided a new line of software services based on hundreds of business processes to its extended family of bottlers. These perform a specific common business function and run within SAP’s ERP software and delivered by Coke’s IBM-hosted data centers. The goal of this activity is to create standardized business and technology program across all Coca-Cola bottlers where most of them are independent franchises. My Coke Rewards. Combination This strategy is one of the possible ways to create loyalty and engage more with its customers. My coke rewards offers everything from magazine subscription to electronics as prizes. By looking under the bottle cap, customers will know what their prizes are. Through My Coke Rewards, the company was able to reconnect to over 300,000 Coke loyal drinkers. 2. Why is standardization so important in supply chain management? Coke is developing its own set of software services for bottlers to use. Do you think Coke charges the bottlers for these software services? Why or why not? Standardization is important in SCM because without standardization of process. There is higher possibility of accident in supply chain cycle. In result, it will increase the cost, lower the quality and delay the

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