Then we will wrap up with looking at what they could do to gain ground in the international market. There are a few environmental forces that will both help and hinder the growth and distribution of tennis products produced by Prince Sports in the 21st century. Thanks to their innovations Prince Sports has some very advanced technological advances built into their raqcuets which would help with the appeal. They are also quickly adopting to new communication channels to put out their brand and promotions such as social media. The economy of the United States has progressed far from the recent recession of 2008, but is still not completely recovered.
The only promotional area they could improve on would be advertisements. You will hardly see an advertisement on television for Prince, unless you happen to be watching the tennis channel. If they would at least run some commercials during prime time sporting events or sports channels they may be able to reach more potential customers. Prince continues to be a leader in innovation and quality in the tennis arena. They continually update their marketing campaigns to reflect how consumers interact with their product and the way they are able to reach their target markets.
With tennis gaining popularity, sales at Prince Sports should increase as well. They should market to recreational players, junior players and to players in different countries. While the economy is tough right now, Prince can still do well if they market their products
All that information would be overwhelming for the average consumer. In order to determine what works for whom without having to try them all, Prince should offer online evaluations for people interested. Also, Prince should work on expanding their market on a global scale; again, creating a large online presence would be beneficial in reaching tennis players in other countries. Overall, Prince does an excellent job at specialization and getting information out to dedicated tennis players. But in order to promote overall play, Prince needs to focus on personalities and behavior rather than science and professional athletes.
Does Blue Nile’s business model result in a winning strategy? Blue Nile’s business model involves selling high quality diamonds at low prices online. The first hurdle for them was to make the buyer feel comfortable buying a high ticket item that has many characteristics that could affect the products quality. They effectively alleviate the consumers concerns by providing them with information and guidance during their shopping experience. The consumer is then able to educate themselves about what determines a diamonds quality and value.
• Upper Middle Class to Upper Class is the general income target market. For these are the people who have the extra money to spend on personal fitness and personal trainers. 2.2 Strategies Our marketing strategies include the following: • Constant internet support and blogging • Email advertising to current members and potential leads • Free park exercises to grow community awareness and new customers • Sponsorship of local athletes and students in sporting events • Joining the Chamber of Commerce, Rotary Club and other local groups • Participation in fitness and charity events 2.3 Pricing Our prices will be similar to that of local gyms, however because our company will offer and provide one-on-one personal training our rate will be higher. Although the prices may be higher, our ability to give the customer a customizable workout plans greatly benefits and outweighs the slightly higher prices. Our prices will be as followed: • A low $25 initiation
Although, choosing to operate the tournament is less profitable than dropping the tournament, Mr. Rivaldo is committed to providing high quality soccer activities to boys and girls in the area. If the CYSL chooses to drop the tournament, the decision would not be inline with the goals of the company’s management. The company should choose to keep marketing and advertising expenses the same because the company’s estimates will be more accurate than if they had to also estimate the effect of increasing the marketing and advertising expense. CYSL should chose option two because it accomplishes the company’s goal of generating $6,000 annually, it is in line with upper management’s goals, and it will allow for accurate estimates. Conclusion The Craddock Youth Soccer League’s tournament, the Craddock Cup, allows high school aged boys and girls to experience a high quality soccer experience.
Positive reinforcement like, "You looked so fast running from the school bus to the front door today. I bet that's why you're doing so well in soccer," is a great way to stimulate the activity you would like to see more of. Obvious that you care about making a difference. The more you can learn about obesity for
Stephanie Helt Pros of Fracking When I think of the pros of fracking, the first thing that comes to mind is job creation. It seems like every day, more and more landowners are finding frack sand on their properties, and that creates more and more jobs every day. However, that is not the only economic impact fracking plays. With this newer form of extracting natural resources from below the earth, it is a new way to keep energy prices low. The lower the energy prices stay, the more affordable it becomes for entrepreneurs and businessmen and women to pursue their goals of creating a new company, and therefore creating even more jobs.
Perhaps the best things about participating in team sports are the chance to meet new people and the opportunity to spend time with friends doing something you enjoy. "You always have people to hang out with. If you play tennis or jog, you work out by yourself. In a team sport like rowing, you can do your warm-up and stay in shape with the other kids on your team," says