Classic Airlines Marketing Problem & Solution

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Classic Airlines Marketing Problems & Solutions Mike DeVries MKT/571 March 19, 2012 Dr. Scott Goldberg Classic Airlines Marketing Problems & Solutions As the fifth largest airline in the world, Classic Airlines is described in the scenario as an airline “currently consisting of more than 375 jets serving 240 cities with over 2,300 daily flights. In the 25 years since its inception, Classic has grown to an organization of 32,000 employees, and last year, it earned $10 million on $8.7 billion in sales.” However this level of profitability does not come without its problems and their needs for solutions. Through this analysis of these problems and their potential solutions, the purpose of holistic marketing will become self-evident. By understanding these more holistic marketing concepts, it allows the ability to structure a more efficient marketing system by naturally creating a market that can provide for the solutions to the problems of a constantly changing market that prevents its ability to provide for the needs of all members of society. The Problems for Classic Airlines Many of these challenges are both directly and indirectly related to the technique of marketing that Classic Airlines uses to create its distinction in the market place. For example, the increased uncertainty about flying has greatly affected the industry stock prices. This creates a great deal of concern on the investment markets by attracting unwanted attention to the effects of the company’s challenges. Another challenge is created from the increasing costs in the petroleum market that play a direct role in the marketing prices of airline fares. Naturally, the greater the increase, the fewer frequent flyers will remain on the market. This is a direct result of how this pricing affects the supply and demand of the airline transportation market. As a result, Classic
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