Classic Airline Essay

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Running head: PROBLEM ANALYSIS: CLASSIC AIRLINES Problem Analysis: Classic Airlines Mary Ann Jarrett University of Phoenix Problem Analysis: Classic Airlines The purpose of this paper is to analysis the problems that Classic Airlines are faced with starting with a brief introduction of the company. Their many issues and opportunities, explore stakeholder perspectives and ethical dilemmas. Continuing through Frame the “right problem in which a statement will be developed and end state goals will be identified which will provide the foundation for analysis the solution. Classic Airlines is the world’s fifth largest airline, has been in business for 25 years and has grown to 32,000 employees, and last year, it earned $10 million on $ 8.7 billion sales. Currently Classic Airlines has a fleet of more than 375 jets, serving 240 cities and operating over 2300 flights per day (Classic Airlines Scenario).Declining sales, market share, profitability and membership in their rewards program has Classic Airlines facing industry of consolidation and intense competitiveness, According to their financials for the past years. As consumers assurance has fallen and costs have increased to do business, the need to develop value-added solutions, which meet the consumer demands but also allow for cost reduction policies to become a primary focus. Long-term planning and business strategies must be put into place to exploit the value of the company and of its shareholders. Classic Airlines must look at the best approach for managing CRM and the Classic Rewards Program Describe the Situation Issue and Opportunity Identification Classic Airlines maybe be a leader in the industry but it’s currently suffering with its Classic’s Rewards Program decreasing membership over the years in addition to a 21 percent decrease in flights among its current

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