They are trying to create a cost-based competitive advantage by having cheaper prices on their high-quality jewelry compared to traditional retailers. 3. What do you like and dislike about Blue Nile’s business model? I like Blue Nile carrying a low amount of inventory. By not buying a gem from a supplier until a customer purchases it, it strongly limits the amount of risk and cash tied up at any point.
2.0 SWOT Analysis: 2.1 Strengths: * Health Conscious: Xcellerate is not as reliant on sugar and caffeine for its energy boost and can be marketed as a healthier alternative that still provides the same buzz. * One Flavour: By producing in one flavour Xcellerate consumers will quickly associate the taste with the brand. Too many flavours could dissolve the brand image being created. * Larger Serving Size: The energy drink is available in larger cans (470 ml cans)
CIALIS Case Analysis October 6, 2010 Table of Contents Table of Contents 1 Problem Identification 2 Current Positioning Strategies 4 Cialis ”Beat” Strategy 4 Entities 4 Mission 5 Product 5 Distribution 6 Marketing Mix 6 Product 7 Price 8 Place 8 Promotion 9 Typical Consumer Behavior Purchasing Process 11 Cialis Market Analysis; SWOT Analysis 12 Cialis Market Analysis; Environmental Analysis 17 Macro Environment 17 Micro Environment 18 BCG Matrix 19 Product Life Cycle. 19 Marketing Program and Marketing Requirements 20 Recommendations 21 ATTACHMENTS 25 Problem Identification Lilly and ICOS are facing many challenges prior to launching their product, Cialis. They are launching a product in a market with a clear market leader, Viagra. Cialis has no brand recognition and no marketing strategy. They could use one of three types of strategies.
They would be more likely to drink one or two more cans of soda rather than eating a snack or a full meal. Of course people need food to survive, but the extra calories they consume with sugar-sweetened beverages are not essential to a healthy lifestyle. In the past, taxes on tobacco have been extremely effective in reducing consumption. The goal with the soda tax is it could produce the same results. I feel as though the parents of today’s generation do not have as much of an impact on their children like they used too.
Both strategies failed, therefore it is necessary to analyze what were their mistakes. • Core Competencies: Trexel has the know-how to development of different product better than its competitors (lower production cost), so it is necessary to consider the cost savings of the different alternatives. • Competitive Advantage: Because of Trexel has the know-how to produce high-quality products at low production cost, they are better positioned that its competitors. Also Trexel have protected their intellectual property through patents, which allow maintaining a sustainable competitive advantage in the time. For these reasons, it is necessary to analyze the competitive advantage of the different options presented.
If they wanted to be truly successful they would need to elicit the expertise of a professional management team already a tested and proven success to create a product strategy that would catapult them into the industry. With the help of Neil Ferris, co-founder of Apollo Computers, a company that realized $1 billion worth of success through its IPO, Giganet hoped to realize some of the same successes. And they did. After an uncertain start and many failed attempts at raising funds with several major industry leaders, Giganet finally succeeds in striking a deal with Dell. Dell offered to use Giganet’s switches as well as invested $5million in the company.
PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts. However, Coca-Cola has a higher retained earnings percentage, which means that it is able to have funds available for future growth of the company. The hope for both companies is to provide their financial statement with better information presented over their competitor giving the ability to earn more investors. PepsiCo and Coca-Cola do not need to be at war with each other as they have what it takes to get people to use both products, no matter what. Keep in mind, that it is the people’s choice whether or not to support a company and decide whether to invest in the company not competing against each
Bristol-Myers has been very successful in analgesic market for many years with Aspirin type pain relievers marketed as Bufferin and Excedrin. Together with Bayer Aspirin by Sterling Drug Company, three aforementioned aspirin type pain relievers comprised of 90% of Analgesic market. One other type of pain relievers, Acetaminophen, has emerged into the market and its growth in the market seemed quite significant compared to that of aspirin type pain relievers. Although acetaminophen comprised of less than 10% Analgesic market, its Sales were growing at a rate of 50% where Aspirin was only growing at a rate of 9%. Bristol-Myers clearly saw an opportunity in Acetaminophen market and hence they are planning to launch Datril, acetaminophen type pain reliever.
Unilever has one detergent powder that is very good quality in the Omo, but it are priced higher than lower income individuals would pay. Unilever has cheaper brands, in the Minerva and Campeiro. They are both affordable for the lower income market, but do not have as strong cleaning power. The competitors of Unilever’s detergent powders are mainly Ace and P&G who pose little threat in the lower income market because there quality and price point is matched similar to the Minerva brand.
They also improved the label design of the bottle. They were placed in Alternative Beverage Category where at the time Coke and Pepsi did not have a share in the market. Snapple was in the middle where it was neither like Coke with unhealthy drinks nor the healthiest drinks in the market. As for the Price, it applied premium pricing for its successful products which enabled it to be profitable and cover losses from failures. Its Promotion method was one of the key elements that made the company achieve success.