Bargaining Power of Suppliers In production of premium chocolate the primary raw material is cocoa bean, secondary sugar, and milk. The suppliers of the chocolate industry have moderate bargaining power over the industry because of the limited suppliers. In addition the supplier groups bargaining power increases if there are no substitute products. Because the cocoa bean is a required ingredient in chocolate the suppliers do not have any substitute products for which they must compete. This lack of substitutes increases the bargaining power of the chocolate industry 2.
Threats encumber an organization from realizing its objectives. The main risk facing Bolthouse Farm is the fierce competition from other local juice stores. With the increasing advent of bars, people prefer these smoothies, which are customized according to their preference. The impact poses a significant threat to Bolthouse farms since their smoothies are standardized. In 2011, bars/cafes grew by 4% in terms of current value to reach sales of 4.7 billion dollars of which 15% is revenue from smoothies sold in Canada bars.
The energy beverage companies are targeting same group of people as Red Bull and it is hard to make significant increase in profit. To make more profit companies should target diverse types of consumers to differentiate your company from the other companies in the same branch. The heavy consumers of energy beverages are consist of males between 12 and 34 ages. In this market is high brand loyalty which means that average consumer is limiting his/her choice to only 1.4 different brands. The convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages.
Many kids love chocolate milk – it makes them happy to see it in the cafeteria, their lunch box, at their kitchen table. Research shows that, overall, chocolate milk is pretty good for kids. It’s especially important that kids like chocolate milk. It turns out that more kids drink milk, when they can get chocolate milk. When you interview a lot of parents, like Katie Couric did, they’ll say that their kids only drink milk if they can get chocolate milk.
What does a cookie and some sugar equal? Only just one of the most delicious types of cookies sold worldwide! I was given the opportunity to taste test two sugar cookies made by two different chefs: Mrs. Woody and Mary Todd Lincoln. Both sugar cookies had excellent features in their flavors and their appearances. In my opinion, however, Mary Todd Lincoln’s sugar cookie tasted absolutely lip smacking.
Tootsie Roll vs. Hershey: Tootsie Roll Industries, Inc. started in 1896, when Austrian Leo Hirshfield created an individually wrapped oblong piece of chewy chocolate candy. This oblong piece of chocolate candy that was named after his daughter quickly became a customer favorite. Since then Tootsie Roll Industries has manufactured and sold some of the world’s most popular confectionary brands of candy, chocolate and bubble gum. Some of the popular products that Tootsie Roll Industries sell around the world include, Tootsie Rolls, Tootsie Pops, Andes Mints, Double Bubble, Dots and many more. Hershey, a long time competitor of Tootsie Roll Industries, Inc was also started back in the late 1800’s by a man from rural Pennsylvania named Milton Hershey.
Despite these developments, Hotel Chocolat is not interested in offering department store concessions or own-label goods and wants to keep the number of its high street shops to the minimum in order to retain its premium brand image and uniqueness as well as keeping full control over staff training and storing conditions of its products. Its emphasis continues to be on high-quality ingredients, exquisite chocolate and meaningful engagement with customers. Although concerned about plagiarism, the company’s founder, Mr Angus Thirlwell, does not see the major chocolate brands as competitors; it is the high end sellers who offer packaged confectionary gifts that are a real threat. Yet, the Hotel Chocolat’s strength is its innovative approach and the company’s founder believes that it will keep them one step ahead of the
Loan Application for the Tootsie Roll Industries Gina Brazelton Accounting 561 November 5, 2012 Loan Application for the Tootsie Roll Industries Tootsie Roll Industries (TR) is one of the world’s foremost confection manufacturers. Known more for the chewy, individually wrapped chocolates and the lollipops with the chocolate filling, the company also produces a variety of nonchocolate candies. For more than 100 years, these confectionary products have favorites for young and old. Currently TR is facing decreased revenue because of increased costs of supply, dated technology, and possible diminished popularity. It is researching ways to increase revenue; to do this the organization is seeking financing to revamp its manufacturing process.
From early beginnings as a mail order confectioner, Hotel Chocolat has since become a world renowned luxury brand offering a large selection of speciality chocolate based products, ranging from bars to boxes and gifts to experience days. With a premium image and the offer of exciting and interesting chocolates attracting discerning customers looking for a sweet treat, this allows the company to maintain high profit margins and cover the cost of expensive ingredients such as Cocoa. In the short period of time since its conception in 2003, sales reached £30 million in 2006. As a retailer, to preserve their exclusivity Hotel Chocolat only has a small number of stores in specially selected locations and shuns department store concessions. To keep up with growing demand they also have an online shop supporting an international customer base.
Ethel’s Chocolate Lounges Carmenchita McCoy-Johnson MKT 100047VA016 April 30, 2011 Ethel’s Chocolate Lounges Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. In the seventeenth-century London, members of society’s elite would gather in luxurious surroundings to relax and sip hot chocolate. Time passed and the Europeans decided to expand on making solid chocolate treats. The Europeans were limited on income and the market was not as large, which lead to a cheaper production of chocolate. The cheaper chocolate that was produced was not of good quality.