Chick-Fil-a Business Model

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Chick-fil-A was founded by Mr. Truett Cathy in 1960. He was the first to put a chicken breast on a sandwich and also the first to put an eating establishment in the in the mall. Truett believes there are 4 major factors to the success of his business model: Food, People, Cows, and Influence. Food serves as the Value Proposition in the Chick-fil-A business model. Truett believes in only serving real, high quality food with fresh, local ingredients where possible. He says he will never have a value menu because in order to drop prices that low, he must serve lower quality food. He won’t sacrifice the quality of his Value Proposition to compete on price. Franchising is the way Chick-fil-A channels the value proposition. Truett’s model for selling his franchises is unique for the industry. Instead of requiring candidates to commit to purchasing several restaurants in a region and requiring the candidate to pay high prices up front for rights, buildout and equipment, Truett assumes most of the financial responsibility. He feels this is important in order for him to cast a wide net in his search for prospective franchise owners. In 1964, the buy in price to own a Chick-fil-A franchise was $5,000. Today the price remains $5,000. This allows him to have more options when hiring a good fit for the organization. He feels this model gives him competitive advantage because he can find those who will need less training and cost the company less in the long run because they are a good fit with the values, culture and ideals of Chick-fil-A. People are the second factor in the success of Chick-fil-A. People are the Key Resources in this particular business model. Truett spends over 2 years interviewing a potential franchise owner because it is important to him that his key resources are solid investments. The final step in the long interview process is with Mr.

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