MKT 421 Complete Class Materials https://hwguiders.com/downloads/mkt-421-complete-class-materials MKT 421 Complete Class Materials MKT 421 Marketing Week 1 DQ 1 What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. MKT 421 Marketing Week 1 DQ 2 Select an organization with which you are familiar.
2. What quality of work life factors drove McFarlane’s decision to start his own business? In your opinion, what effect do you think this had organizational behavior in Marvel? How do you think Marvel could have handled it differently? As defined in our text, “The term quality of work life (QWL) is frequently used as an indicator of the overall quality of human experiences in the workplace.
Running head: PERSONAL VALUES Personal Values Kenneth L. Winkle University of Phoenix Online Management MGT 521 Allen Sutton September 29, 2008 Personal Values As a manager, many decisions require taking into consideration the needs of the company and the concerns of the employees affected. One determining factor in making these decisions are the manager’s personal values. Each manager is different on the personal values use to evaluate the situation and decide on the proper action for the current circumstances. The ethical profile of the manager is a useful tool in determining the key factors a manager may use in his or her decision making process. The Williams Institute Ethics Awareness Inventory Assessment is
Some of the executives have found that diversity strategy has become Allstate’s competitive edge. Allstate focuses on two major strategies: Internal diversity- is where Allstate shows the employees how they can excel in the company by giving them the tools, resources, and opportunities to succeed. External diversity- is where Allstate is making certain that the workforce matches the backgrounds, experiences, and sensitivities of the market it serves (Hellriegel, & Slocum p. 215). The diversity index at Allstate asks the following questions of employees: • To what extent does our company deliver quality service to customers regardless of their ethnic background, etc.? • To what extent are you treated with respect and dignity at work?
Kerry Ogden Unit 1 1.1 Explain the use of benchmarks in managing performance Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies. Benchmarking is used to measure performance using a specific indicator resulting in a metric of performance that is then compared to others. 1.2 Explain a range of quality management techniques to manage team performance There are a large number of techniques that can be used to manage quality. A few examples include Customer surveys Performance measures and standards. Benchmarking Process analysis and re-engineering Continuous improvement Employee involvement People development
The evaluation can be done on the basis of feedback from the customers and by monitoring the behavior of the employees with certain customers (NC State University, 2009). Rationale behind method of training The new employees will be imparted training using role playing and on-the-job training methods to ensure effective customer service that meets the standard of the company. The combination of these two methods is most appropriate for imparting customer service training to the new employees. In the role playing method of training the new employees will be required to assume different roles and act out the situations that occur in a retail store. For example two employees will be given a situation where one employee will be required to enact a customer and other will play the role of employee.
Workplace Motivation Jennifer Byron PSY/320: Human Motivation October 24, 2011 Facilitator: Dr. Paul Cantz Workplace Motivation How do motivational strategies affect productivity in the workplace? What efforts does the organization make to improve performance and lower employee resistance to increased productivity? What are management’s philosophy of motivation and practices? The following paper will identify and analyze the implications of applying two motivational theories, as discovered through the Motivation Concepts table completed in week one, not currently in practice at D&B. The paper will also consider how the chosen motivational theories would impact both management and employees.
If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product. Kudler’s objective at this point may be to hold customer service seminars for their employees to increase the level of customer service their clientele are receiving. Giving incentives to employees for great customer service is likely to improve the level of customer service produced by employees towards the clientele thus improving the likelihood of return shoppers. The surveys given to customers reflect on the prices of Kudler’s products as
Team "B" Reflection Summary: Weeks One and Two Shamela Caldwell, Brandee Carter, Katrina Harris, Ina Howard, Carolyn Young MGT/311 August 22, 2012 Walter Goodwyn Team "B" Reflection Summary: Weeks One and Two Week one addressed the varying levels of job satisfaction and how it is measured. Job satisfaction consists of factors such as, interaction with co-workers, supervisors, and the way an individual adheres to the rules and policies of the organization. We also discussed that attitudes determines the behavior of an employee when it comes to productivity, efficiency, and the ability to participate in a team effort. Unfortunately, too often individuals equate good pay with job satisfaction because to them to having a job should suffice.
What does the human resources department of a company do? (0.5 points) The human resources department handles things like employee hiring, firing, insurance and retirement benefits, payroll, and employee complaints. 3. What is information utility? (0.5 points) Information utility is the value added to a product by providing the consumer with useful information.