Change Management Essay

3809 Words16 Pages
In the given case study; the aim is to propose an apt change model for Plasticast keeping in mind the areas of improvement in terms of practices and procedures followed by the company. Considering the active hurdles faced by Plasticast i.e restructuring styles, frequent change in top-level management and improper recruitment effects, the change agent would like to propose a soft approach model of change. The change management strategy defines the approach needed to manage change in any given situation in an organisation. Before implementing any change in the organisation you must understand the past, present and future implications of the industry. To answer this one must analyse the causes for the changes required and how the implementation of these changes can affect the performance of the organisation and the challenges faced during the change period. A structured approach to this can be formulated by the What, Why and How of managing the people side of change. For this, one can consider the PEST analysis method i.e Political, Economic, Socio-culture and Technological factors that cause organisational change. In the given case study, Plasticast faced only the economical, socio-culture and a few internal factors which needed the immediate attention. In the economical factor, Plasticast faced the following reasons: a. By the year 2000, increase in competition from overseas market b. During this period almost all the plastic industries were facing the hitch including the manufacturers facing the decline in demand. Socio-culture factors were: a. Wolverhampton branch suffering for ageing work force which unable to attract skilled and fresh younger workers. b. Increase in new types of industries in the European Union which attracted the younger force became the additional factor. The other factors faced by Plasticast were a few internal issues

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