Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
1. Local area – Wandsworth 2. 4 Business Organisations in the area * Primark * Sainsbury’s * Starbucks * Roehampton club 3. Organization * Primark Sector - Tertiary trade Ownership – Public limited Company Business activity – Primark is a fashionable shop and its sells clothes for man and woman Competitors – new look, H&M Success * Importance of having a strong vision and seeing it through – they sells verity of cloths and accessories. They want to be a best fashion shop in the world, and for this they need to be come with new ideas.
Since people tend to pursue things they don’t possess, a mature appearance could become a possible pursuit for adolescent. For instance, when I shop in the Oak Wood Mall in Eau Claire, I can see a large amount of children dressed in beautiful mature outfits and shop with their mothers. Their outfit is nice and eye-catching. Similarly, the adult-style underwear from A&F are marketed as a fashion of maturity. The sexy words “eye candy” and “wink wink” grab people’s attention, and the products are not bad because they are in fashion and feel comfortable.
After she parted with Balsan, she became involved with Arthur Chapel who financed her expansion for her lines of designs. From his help, he was able to provide her two boutiques in Brittany, Deauville. Her expansion had made such a great impact because she made women's apparel comfortable. Women in the 20th century were expected to dress in tight corsets, but she made these corsets more comfortable and breathable. Moreover, she even changed the style of dressing by designing jersey for outerwear.
The sweaters allowed women to move freely and the fabric was comfortable enough to wear all day and even work in. Chanel’s “little boy look” continued with her creation of the women’s blazer. Chanel’s inspiration for a blazer for women is said to come from Coco Chanel’s experience at Arthur “Boy” Capel’s polo game. Capel lent Chanel his blazer on a chilly day as she watched him play polo. After the event she created a suit with "boxy lines.” “The typical suit… has braided trim and a slim skirt lined with a gold link chain.
PANDORA Jewelry Businesses will do almost anything to advertise their product. The following two advertisements for PANDORA jewelry can be found in the August and September 2012 Shape magazine. The magazine is for women looking for ways to be healthy. In this essay, advertisement 1 will be referred to as “travel” and advertisement 2 will be referred to as “Lauren”. The “travel” advertisement shows a bracelet with many trinkets that are from around the world and the “Lauren” advertisement shows a bracelet that is specifically designed for one person.
The research design should be changed and the name could be changed to target a larger variety of women. The perfume would smell good on any female regardless of age. The theory of the name and graphic design effecting limited age sales could be tested in the department and retail stores; such as Macy’s, Jc Penny’s, and Elder-Beerman, to see if the label an name truly have an effect on sales of the perfume. The data could be collected by providing one bottle of perfume with original name and graphics and another bottle could be left all pink with a different name, and the participants of all ages would be asked to fill out a questionnaire asking multiple questions about the changed name and bottle compared to the original perfume. I would ensure the participants were equally divided by all age groups, had the same questionnaires, and did not have prior knowledge of this perfume before completing the questionnaire to ensure validity, reliability, and representatives of data.
In the late nineteenth century the first department stores opened which were seen as safe places for women. Thorstien Veblen studied the consuming habits of ‘new rich’ who wanted to impress their friends. He found that they often ‘brought things for a particular reason’ (Kevin Hetherington, 2009). To explain his findings he used the concept of ‘conspicuous consumption’. He meant this by people buying luxury items as a statement and visibly marks their status.
The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usually very well tolerated on every skin type and MAC make-up items are also suitable for women with sensitive eyes (MAC, 2007, p. 1). The prices of the MAC cosmetics are comparable with other high quality world brands, i.e. those which cannot be bought in drugstores, but in the specialized cosmetic stores or international perfumeries that the company has a contract with. That hinders the company from further expansion into other countries, mainly in Central and Eastern Europe, because of the limited ways of sale.
Another club fashion for women was lingerie as outerwear. This was seen as a statement of a woman's sexual freedom Not only did celeberties have a major influence on fashion so did t.v shows and movies. Television shows, "Dallas", "Miami Vice" and "Dynasty" also had a huge impact on fashion. "Miami Vice", led men wearing casual t-shirts underneath their expensive suits, usually in bright, neon colours. Woman watchin "Dynasty", wanted to mimic the look of broad shoulders, wearing shoulder pads.