With a nation newly recovering from a World War, the 1950s were a time for women to shine. Make-up emphasized the lips. They were made to seem fuller, healthier, and more seductive (Pallingston 20). Lips and eyes were the emphasis of the face, which made make-up and essential part of a woman’s appearance (Horn 154). The popular shades of the time reflected what was going on in the world.
This situation has forced many stores to close their doors. Ann Taylor Stores Corporation is composed of Ann Taylor (AT), which is the original brand, Ann Taylor LOFT (LOFT), which is a newer concept that appealed to women from a similar age range but with a more relaxed lifestyle. The fact that clients could cross-shop from one store to other, because both stores were not significantly differentiated and customers could find similar clothes at LOFT at a price probably 25% lower than AT created a situation of brand cannibalization. The previous graph shows how LOFT ended up “winning” this unwanted battle in the year 2006. LOFT division outselling AT represents a negative impact because LOFT’s margins are lower which means that the overall revenues of ANN went considerably down for the following years.
The emotional effect media has on a woman’s mindset, or ethos, could very well send her overboard into what is commonly known as an eating disorder. The bar is already set extremely high for young girls these days. It can be as simple as a gorgeous movie star wearing your favorite brand of clothing. Now all that runs through your mind while in the fitting room is how much better the clothes looked on that tall, lean body of your idol because it’s someone you look up to and trust. The world is continuously comparing themselves to figures from the media that they forget who they even are.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Compared to the industry average superstyles spends 50% more on marketing, however I think it is very useful as they are expanding and don’t have the brand image and reputation yet. Never the less one of the biggest aspect for their sudden popularity was that celebrities where seen In superstyle cloths. Using famous people is one of the best marketing tools you can use, as potential consumers might be attracted by their appearance and style. Especially young people, which is superstyles target consumer, is attracted by
NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about? Felicity was the third-most feminist show in NOW’s “Feminist Primetime Report,” yet the women would do anything for the crush she followed to college. For example, in the show, once a week, Felicity would revolve her life around the same guy. The other shows that were ranked high in NOW were heroines they stated as one’s who “broke out of the sex object role,” but Fazzone explains that instead these “heroines” are empowered only because they’ve decided that what really drives female power is sex. How authentic are these actresses that NOW endorses, Fazzone questions.
Media and Lifestyle The art on the silver screens transcended onto the clothing that woman wore to personify a certain independence. Woman felt stylish and sophisticated even under the unstable economic climate. Technicolor, colored film, was also breaking through, allowing audiences to see the colors that are in style for the season. The color champagne became a red carpet classic for Hollywood favorites such as Jean Harlow and Loretta Young (figs 1-2). Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9).
Week 7 Assignment 2 Through history women and the GLBT, community has been looked down upon as inferior to men. As time has proven to be a good thing for women especially the last decade because it has been a time of great advancement for women in the workforce and the outlook that society has on them. I think that people in the United States are also becoming more comfortable with the GLBT community. More people are able to express themselves for who they really are and people are becoming more open to the idea of love without limits. I think it is important to look back from where we have come and see the progress that is being made from where we started to where we are today.
Females between the ages of 16 and 26 make up approximately 24 million women as of today (Population clock). This “chick” age bracket represent the group of people that popular media outlets market to that often feature women with bodies that are unattainable for the average woman. These media outlets also focus on what women can do to acquire and please men. The self-esteem of these young girls are also eroding due to the various forms of marketing and advertising tactics they employ because sexy sells. The many celebrities like Miley Cyrus and magazines who all try to portray their idea of a woman, alter and distort their perception of womanhood.
Heavy makeup was considered more scandalous than the new attire, and was previously worn only by prostitutes and actresses. But despite this public backlash, the flapper style of the 1920s became very popular even among the most respectable older women, although it was toned down quite a bit. Even heels, rose above two inches during the twenties, the most notable shoe designer, CoCo Chanel gained popularity during this time. Fashion in this era continued to thrive until the stock market crash of 1929 and the following Great Depression. The lifestyle that was the foundation of this