It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
What role/s did they play? How did they manipulate their voice and movement skills to create their role? How did they use their voice and movement skills to create tension? How did they use facial
Media and Lifestyle The art on the silver screens transcended onto the clothing that woman wore to personify a certain independence. Woman felt stylish and sophisticated even under the unstable economic climate. Technicolor, colored film, was also breaking through, allowing audiences to see the colors that are in style for the season. The color champagne became a red carpet classic for Hollywood favorites such as Jean Harlow and Loretta Young (figs 1-2). Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9).
They bring attention to their cause by getting celebrities to model in their clever ad campaigns. In image one, PETA is using sex appeal to pursue readers not to wear leather. As a result, this advertisement is appealing to people’s emotions. Therefore, this advertisement is utilizing pathos rhetoric strategy. The model, Jenna Jameson, is wearing provocative lingerie and is in a seductive pose.
[Pathos] Deepest part of advertisement is seeing Taylor Swift’s created emotions towards the campaign. I believe the marketers have made a wise choice to use her in their ad. As most people see Taylor, she appears to be wholesome and down to earth. Therefor parents don’t mind for their daughters to claim her as a role model. It’s kind of funny how celebrities effect society and always have because it seems that people cannot think for themselves.
Celebrities seem to get taken to the next level of stardom as soon as controversy leaks into their lives and diffuses out into the media. It’s as if they are rewarded for such behavior. In Monroe’s case, not only were people obsessed with the events of her life, but they seemed to be more forgiving as well given her
Here the discussion of commercial self-branding and promotionalism are clearly tied to the image-economy of the culture industries. Reality shows entice individuals with the ‘fantasy’ of the television industry and ask them to share their unique ‘talent’ with the cameras for very little, if any, financial payment. Many reality shows have the format of having the story of self-branding as the central theme of their narratives and include clear instruction on how to manage the demands of fame and successfully achieve one’s own celebrity brand. Many people who appear on ‘reality’ shows are template identities. They are chosen for a certain look or personality trait that can be seen as ‘entertaining’.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
Accordingly, Helen in “Helen in Hollywood,” is used by the cosmetics advertisement. The cosmetics advertisement uses her as a tool to gain a lot of money. Since people want to see her as a beautiful superstar, cosmetic helps her to cover up her weak points and strengthen her beauty. In other words, cosmetic creates a beautiful woman: “…Max Factor didn’t help her though the make-up helps us see what we would like to take her for” Hence, it can be concluded that her image is perceived as the object just like cosmetics, and she is taken the advantages of by the