Cbm Exam Questions

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1). Why is the demand management and forecasting process important for the firm? (10 points) The demand management and forecasting process is important in that demand from the customers is closely related to the available revenue for the firms. And only through the appropriate demand management and forecasting process could firms hold inventories at a fittest level to promise the highest profits for the firms. A well-performed inventory could bring about a lot of benefits for the firms such as cost saving, high-efficiency, customer satisfaction; however, without handling properly, the results could adverse, such as high costs of storage, tied up money and large bulks stocks at the risks of theft and deterioration. The aim of demand management and forecasting process is to control the inventories so that costs are lowest while abundant items are to sustain the demands of customers. However, the process is hard to obtain a balance of the tow sides, so that the firms should pay enough attention to working closely in the warehouse of inventories. As a result, forecasts for the next periods are needed, and the quantity, timing and items are also necessary in order to access a good management plan. If not handled rationally, overstocking or stock-outs are likely to occur. As related above, overstocking increases the possibility of a higher cost for business; stock-out is equally harmful to firms in that it may lead to loss of production while employees still have to be paid and even worse, a loss of sale which impairs the repute of firms a lot. “There are some advantages of using the demand management process. First, it can be used to coordinate the flow of demand through the supply chain. Secondly, the demand management process can also be used to assess the contribution to profit for an organization’s products and customers based on existing capacity constraints.
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