Case the Micro Manager

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28/09/2012 The Micromanager EXECUTIVE SUMMARY • The case study “The Micromanager” tells us about the work relationship between the CEO and new Marketing Director of Retronics, a softwareengineering company in Silicon Valley. The CEO, George Latour, is having a hard time between dealing with the results-oriented board of directors and managing his subordinates effectively and efficiently. Along these lines, George is accused of micromanaging by his new Marketing Director, Shelley Stern. This turn of events leads to the stress that is experienced by these two key employees and to add to the pressure, they must work well together for an upcoming press release that could make or break the company’s bid to regain market supremacy. 1 28/09/2012 Industry Analysis Threat of Substitutes • The threat of substitutes is moderate to high Threat of New Entrants • The threat of new entrants is moderate to high Industry Analysis Rivalry Among Competitors • Rivalry among competitors in this industry is moderate to high, Threat of Buyer Power • The threat of buyer power is moderate to high 2 28/09/2012 Industry Analysis Threat of Supplier Power • The threat of supplier power is moderate to low Industry Analysis Threat of Supplier Power • The threat of supplier power is moderate to low 3 28/09/2012 Problem Statement General (The Real Problem): • Should stress be allowed to thrive in the workplace and how does it affect sound management decision making? Specific (Reasons that Cause the Real Problem): • • Should personal work relations and workplace environment be identified as contributing factors toward work stress? Should the lack of synergy and coordination be identified as contributing factors towards work stress? Should work and personal related pressures be blamed as a contributing factor that lead towards work stress? • Objectives of the Study General: • To

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