Case Study Rollerskate Rink

845 Words4 Pages
Joe Degono Marke,ng 341 9/20/10 Bringing Back Roller skate rinks Industry overview: Industry trends: Mixers has Wild West Wednesdays, the bowl has $1 drinks $1 games. All of these trends are old to the Bozeman Community. The roller rink will adopt or create new trends and provide addi,onal incen,ves to get the business. Crea,ng new trends would be the goal. Current issues: Roller skate rinks went out of style. I believe they became boring to the public. Management didn’t provide fun events or gatherings. Just ska,ng around a roller rink is boring. The biggest issue is the popula,on of our target market. In order for a new roller rink to be successful, management would have to constantly be marke,ng new events to get students there. The rink would fail if it could only aPract a minor por,on of our target popula,on. Target markets: Roller rink could market to all ages if management planned their events right. If I was to start a roller rink my target market would be ages from 14-­‐25. Ages 14-­‐18 would have the rink different nights then ages 18-­‐25. The whole rink would be open for public during the day.
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