Case Study Google vs. China

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| Google v. China | Memo To: From: | cc: | | Date: | November 1, 2014 | Re: | Case Study One | | | The conflict between Google and the Chinese Government was generated from a new China-based version of Google’s search engine. Google ran into some issues due to the fact that the Chinese Government appealed that this China-based version was not respecting Chinese laws and that any Chinese Google’s user could have access to sites deemed taboo by China’s government. The problem was that Google did not make a specific Google’s searcher version for China. They were just redirecting Chinese Google’s users to their Hong Kong’s webpage, which has a different legislation. If Google wanted to succeed and please the people in China with their search engine, they would have to make a difficult decision. Google had only two options: Censor the Chinese version, so they can adapt it to Chinese legislation, or not to adapt this version and lose the entire Chinese market. Utilitarian: ethical behavior is guided by what will result in the greatest good for the greatest number of people. Attending to this concept, it could be said that Google was not ethical. They could have done a censored version for the Chinese market, but they left all the Chinese market without the chance of using Google. Chinese customers lost the chance to use Google and external investors lost the percentage of benefits that corresponded to the Chinese market. (Kinicki & Williams, 2011, p. 81). Individual: ethical behavior is guided by what will result in the individual’s best long-term interests, which ultimately is in everyone’s self-interest. This time, Google was ethical. They decided to think in what would be better for the company’s future. I think it is a good decision; it is true that Google lost 600 million dollars with this move, but they preserve their positioning and brand

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