MKT 421 Complete Class Materials https://hwguiders.com/downloads/mkt-421-complete-class-materials MKT 421 Complete Class Materials MKT 421 Marketing Week 1 DQ 1 What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. MKT 421 Marketing Week 1 DQ 2 Select an organization with which you are familiar.
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
Kudler Fine Foods is continuing to offer more food products for its consumer. The company is also considering opening up some other branches in various states to increase its profitability. Kudler Fine Foods is also looking for new methods of retaining and attracting more customers to purchase its products. There are two opportunities Kudler Fine Food market can advance to. The company is facing stiff completion from other new entrants in the field of foods and as such, it will need to work extra harder in order to deal with the competition.
Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
Task 1 The marketing mix is developed on four main elements known as Product, Price, Promotion and Place, but the marketing mix can also be extended by adding another three elements these are People, Process and Physical. Product – This is where a decision is made on what product or service should be offered to customers. This could also be improving an existing product or service, it is very important that technology based are updated as they may become out of date very quickly which would make them inferior to the competition. To create competitive advantage organisations may also use the product for brand naming, packaging and a guarantee that accompanies the product. Price – Price is a very important part of the marketing mix
Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening. This issue is worsened by the fact that Tim Hortons is already highly popular off campus; students familiar and loyal to the brand may automatically be inclined to take their business from Renaissance to Tim
• Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. Week Three: Marketing Strategy: Product and Price • Describe the relationship between differentiation and position of products or services. • Analyze the impact of the product life cycle on marketing. • Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. Week Four: Marketing Strategy: Place and
A Market Mix for Central City Concern Vivian Atcherson March 23, 2013 MKT 421 Ricci Rizzo MBA To stimulate a market for a product or service an effort is made during research to understand the buyers behavior according to (Armstrong & Kotler, 2011) knowing “where what and for how much,” they buy. Other questions about human nature and thinking when they make a purchase are what stimulates the consumer’s brain to moral values, cultural beliefs, and influence from society. The environment is one market stimuli that uses the four P’s product, price, place, and promotion. A nonprofit organization called Central City Concern uses these ideas to offer services to a community of homeless and addicted person in the city of Portland.