Theme Park Organizational Strategy

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Organizational strategy The theme park organizational strategy can only be decided after Tony’s decision about its purchase. If Altria buys the park, the theme park will probably be a division of that company, run by Tony. Internally, the park should have a hierarchical organization since Tony will manage, but employees with different levels of responsibility must be hired. The same model needs to be applied in the other two cases. If Tony decides to choose the consortium, the park should be divided in two units – one for the theme park itself, run by Tony, and another for the other area that the consortium want to use apart from Tony’s decisions. Mission statement Since the company is not a business at present, it does not have a mission statement. According to what was related in the case study, the mission statement will be to make the theme park attractive and profitable, bringing an entertainment option for Kansas and surrounding states community, and keeping its…show more content…
Products must have high quality. Attractions already existing must keep that “old fashioned” look, but whoever sees them have to be sure that they are restored and safe – it will only be fun if it sells a safety image. The water park needs to follow the same look as the rest of the park. Live shows can be presented with water and colors, with access to the disabled children. Entrance prices have to be set according to the time spent in the park and the number of attractions. Food and beverage items can be sold in special combos. Seasonal live presentations can be offered for extra prices, in order to keep people coming to see novelties. Marketing campaign must show that it is a new park, and that people will have fun on it. A huge inauguration must be scheduled and advertised, with a parade and the idea of hiring a couple of celebrities to this day must be studied. Business ethics/social responsibility/environmental

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