Case Study 7 Redbox

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1. Chief elements of the Redbox strategy is the generally low price that stimulates customers to buy, certain partnerships that contribute to the overall volume of rentals and also the convenience they offer. Redbox has managed to make their company rival those of the traditional “brick and mortar” style by employing the use of a simple touch screen kiosk. This has allowed them to cut costs by having a fraction of the overhead and upkeep costs lowering the overall initial capital investment. The kiosk allows people to rent movies for just over a dollar a night and return them whenever you want. Originally Redbox was owned by McDonalds and started in their locations until Coinstar bought the Redbox Company. Redbox uses the low-cost provider strategy due to the fact that the movies are convenient and low cost which appeals to all levels of income and makes the consumer believe it is of great value. Through Coinstar Redbox has been able to enter into many partnerships with retail giants that Coinstar already operated in. Redbox has achieved great success by focusing on its core competencies for being the low cost provider. It has truly achieved a market niche of being the low cost and convenient choice by being in so many locations. 2. In a SWOT analysis we find: a. Strengths i. Low cost provider ii. User friendly kiosk rental system iii. No monthly membership fee iv. Many convenient locations all over v. Low cost of overhead vi. Ease of entrance into a new market b. Weakness’ i. High cost of negotiations with studios ii. Limited selections iii. Limited capabilities of kiosk iv. Monitoring and stocking constantly c. Opportunities i. Video games/PC game ii. Blu-ray iii. Music iv. Streaming online v. Downloadable content from the website vi. International expansion to other entertainment rich countries d. Threats i. Netflix ii. BlockBuster movie

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