Case For Analysis: Sunflower Incorporated

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Case for Analysis: Sunflower Incorporated Read the case about Sunflower Incorporated on pages 362-363. This case requires you to use information from chapters 8 and 9. Questions 1. What types of control was used at Sunflower initially: bureaucratic, clan, or market? Was this control approach appropriate? Why or why not? 2. What types of control was used by Loretta Williams? Was this control approach appropriate? Why or why not? 3. (Synthesis of 1. and 2.) Loretta Williams sent telexes to the financial and purchasing executives in each of 22 regions of the company outlining the pricing and purchasing policies. These executives did not implement the new policies. One reason was that regional executives were used to ____ control, while Williams was attempting to use ____ control. 4. Effective communication is an essential element of successful implementation of a new procedure. a. What information medium would be most appropriate for communicating new procedures on pricing and purchasing to employees? Why? (In this case, Williams wanted regional offices to notify her of price and purchasing changes.) b. What information medium would be most appropriate for announcing and providing authority to a new person occupying a new position? Why? (In this case, Williams' position as "director of pricing and purchasing" was a new one; she had authority over people she had never met in person.) c. What information medium would be most appropriate for announcing a new employee taking over an existing position? Why? 5. How could Williams use information technology for strategic advantage? 6. What advice would you give Williams about how to implement change? Analysis of Sunflower Inc.: Sunflower Inc. is a large distribution company with over 5000 employees that functions as a bureaucracy, which needs

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