Case Analysis Of Red Bull

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CASE ANALYSIS HARLEY DAVIDSON: IMPROVING QUALITY I. Definition of the Problem Harley-Davidson has been the long-time heavy weight motorcycle market leader in the United States and around the world. The biggest challenge for the company is to sustain or provide even more superior value and satisfaction to its customers. As part of its ongoing process “to improve everything that can be improved,” Harley conducts periodic customer surveys. • What information is Harley trying to gather? • How will the information be collected? • Who will be the recipients of the survey? • How can the data be collected from the questionnaire be analyzed? II. Time Setting 1980’s 1990’s 2000’s 2007-2010 • Japanese manufacturers exported motorcycles to the US in such volume which harmed or threatened local producers. • Imposition of 45% tariff on imported bikes. • With the introduction of “Fat Boy” model, HD became the sales leader in heavy weight market. • Ford Motor Company added a HD edition to the Ford F-Series which production is continues for the 2011 model year. • HD acquired Buell Company, a sportbike manufacturer. • Claims of Stock Price manipulation • 2007 workers’ strike disrupted the national production and had ripple effects. • 2008 Global Financial Crisis III. Point of View • "Every market has its own policies around tariffs and taxes, policies around non-economic issues like licensing. So this is where our investment here is really going to help us because we have people closer who know what's happening and what needs to happen, rather than trying to do it from Milwaukee," - Matt Levatich, HD President and Chief Operating Officer • "Close-to-the-customer" philosophy extends to the dealerships as well. – Teerlink, HD Chief Executive Officer. • HD wanted an Asian office to better understand the challenges of doing business in China, India and
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