Case Adidas Essay

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Current Situation Adidas current situation is that as a company it wants to become the leader in its industry with innovative products. HISTORY OF ADIDAS 1920 | Adolf Dassler started to produce sport shoe | 1949 | Formal registration of Adidas AG | 1970 | Adidas dominated in the Athletic footwear Industry | 1972 | Nike shoes appeared in US Olympic games | 1987 | Death of Horst Dassler | 1993 | Robert Louis Deryfus as new CEO of adidas AG | 1997 | Acquisition of Salomon AG | 2001 | Herbert Heiner as a new CEO of adidas | 2005 | Divestiture of Salomon Business units to armer sports corp. | 2006 | Acquisition of Reebok international Ltd | 2008 | Acquisition of Ashworth | Creating a differentiated image for the product offered for each business segment which is the following: * Adidas * Reebok * TaylorMade-Adidas Golf Corporate Governance Founder: Adolph Dassler President: Erich Stamminger External Environment * Political Adidas policy is to control and monitor hazardous substance to protect human health and environment one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber. Adidas also provide training sessions on employment standards and HR systems, health and safety is important for the company. Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant units. Finally Adidas protects and supports the rights of its employees by following all the current employment laws. * Economic Current state of economy – customers may be less willing to pay for higher priced items Extreme forces in competitor pricing. * Social Adidas products declare in any raise, age, religion, and lifestyle, always in fashion with special design in any of product. Focus in people who like sports and

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