Case 2 Essay

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Case 2 Alternative#1---Status Quo Maggie’s Sandwich shop is an Ottawa local Sandwich shop. They experienced initial success at their first location due to sound quality control and low competition. Maggie’s Sandwich shop opened a second location on the University of Ottawa Campus. According to market research, the new location has potential to generate a considerable amount of profit. However, Because of poor teamwork, the new location has been having poor customer feedback; is losing customers, and is unable to meet the sales target by a large margin. Steve is the manager of Maggie’s Sandwich; if Steve chooses to maintain the status quo, he will implement no change in his management and/or the operations of the shop. Pros--- * Saves the time and money which would otherwise be spent on Improving and/ or restructuring of the staff. Cons--- * Continued lack of teamwork and cooperation between employees * Continued low level of productivity at the new location * Further deterioration of the business’ reputation * Continued inability to meet the sales target * Continued customer dissatisfaction Analysis * If Steve chose to maintain the status quo, He will implement no change in his management and/or the operations of the shop. Considering the current situation of the business, if no changes were made, there will be: increasing amount of unsatisfied customers. The reason the customers are unsatisfied is because our employees have been performing poorly. If nothing was done to improve employees’ efficiency, customers will remain unsatisfied; decreasing amount of customers. Because customers are unsatisfied with the service and products, they tend to not return; similarly, , further deterioration of the business’ reputation caused by lack of customer satisfaction and poor customer feedback make it difficult to attracting new customers;

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