Case 1 Four Seasons Go to Paris

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Prandi Jean-Christophe EMBA HEC Lausanne option Management and corporate Finance Leading Organization Culture & Change Course Assignment 1: Case 1 Four seasons go to Paris 1- What has made Four Seasons (FS) successful over the last 30 years? (244 words) FS is positioned as a luxury hotels and resorts group managing 53 properties in 24 countries and delivering consistently exceptional service . To differentiate from competition and be in 2002 the world’s leading operator of luxury hotel, FS based its strategy on 3 mains pillars: Leading Organization, Uniform standards and Diversity & Singularity . Leading organization. FS put in place a worldwide reporting structure with clear roles and responsibility (exhibit 4). This structure helped communication and issue reporting amongst the management chain thus improving efficiency. For FS, leading organization was not only about quality of staff management, excellence in service and profitability of business but also about enhancement of more specific values such as modesty, compassion and discipline improving customers satisfaction. Uniform standards. FS developed the seven “service culture standards” to be followed by all staff all over the world at all times. Additionally, FS has 270 core operating standards worldwide. Standards improved efficiency providing worldwide a uniform and systematic answer to a given issue. Standards also played an important role in the integration and loyalty of employees to FSHR. Finally standards created a stable environment helping customer feel home in all Four seasons hotel worldwide. Diversity & singularity. These 2 concepts could be seen as opposite but were indeed complementary. Opening and operating an hotel was the same worldwide. Nevertheless, capturing the local culture and being able to express it in the hotel value was at the essence of the success of FS. 2- Do Corporate
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