Case 1: a Brawl at Mickey’s Backyard

882 Words4 Pages
BUSINESS ETHICS 18/03/2012 CASE 1: A BRAWL AT MICKEY’S BACKYARD By: Ali Mohsen Noureddine 206121373 Q1) What is the issue in this case? Answer: A dispute going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s plan to build affordable housing in a land near Disney Land that is reserved for tourism-related activities or for Disney’s expansion in an area where housing is very expensive, a plan that Disney opposed. Disney land is rejecting to act in a socially responsible way towards it stakeholders as it is not considering their interest of having affordable housing near the place in which they work. Q2) Who are the relevant market and non-market stakeholders in this situation? Answer: Market Stakeholders: 1. Disney land Workers 2. Tourists/Visitors Non-Market Stakeholders: 1. SunCal (Housing Developer) 2. Affordable housing advocates 3. Unions representing Disney employees 4. Other Individuals and groups concerned with reducing air pollution 5. Chamber of Commerce 6. City council 7. Various businesses in resort area 8. Some Local government officials Q3) What are the various stakeholders’ interests? Please indicate if each stakeholder is in favor of, or opposed to, SunCal’s proposed development. Answer: Answer is summarized in below table: Stakeholder | In Favor Of / Opposed to | Interest | Disney land Workers | In Favor Of | Interested in having affordable housing in the area at which they work | SunCal (Housing Developer) | In Favor Of | Build around 1,500 condominiums with 15% set aside for below market-rate rental apartments | Affordable housing advocates | In Favor Of | Interested in having affordable housing in the area | Unions representing Disney employees | In Favor Of | Interested in having affordable housing in the area at which

More about Case 1: a Brawl at Mickey’s Backyard

Open Document