We need to make these sugary drinks not so easy to buy. Everyday the soda companies come out with some new drink to suck us in to buying them and getting us hooked. Pepsi and coke are famous for this, but we still feel the need to try the drinks that come out. Even though most of us know that these drinks we consume are bad for us. In conclusion I believe having a tax that increases the prices on sugary drinks is a good place to start for the obesity epidemic.
Joshua Williams 3 30 2015 BA384- Business Ethics Case Study Pepsi Co. 1- How does Pepsi Co. balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition? The industry in which Pepsi Co. is, is very difficult to deliver food items or beverages that healthy for the consumers. Still it tries its best to balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition. It tries to focus more on the commitment towards the society and more stable growth by creating more healthy financial results, while also maintaining the high quality standards of the products. Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers.
I believe whole-heartedly that government intervention as well as taxation should be justified when these industries are not providing optimal amount of a good for society’s well-being. When a tax is put on someone’s favorite soda, they are either going to buy a similar drink that is untaxed or not buy the drink at all. Typically, the body does not account for liquid calories as much as it does food calories, therefore making it easier to drink more sugared drinks. Usually people do not to feel full from a sugary drink, which makes it less likely to buy foods that will replace the taxed beverage. They would be more likely to drink one or two more cans of soda rather than eating a snack or a full meal.
Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products. Since they have started to decrease the sugar and calories in many of their products, it is helping the society to decrease obesity with their drinks and also is helping their company to do better since their consumers want to buy their products. In the book, we talk about sustainability. I believe that Coca-Cola’s new products, new commercial, and new perspective is sustainable. As stated in MKTG, sustainability ‘refers to the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time(p.38)’.
PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts. However, Coca-Cola has a higher retained earnings percentage, which means that it is able to have funds available for future growth of the company. The hope for both companies is to provide their financial statement with better information presented over their competitor giving the ability to earn more investors. PepsiCo and Coca-Cola do not need to be at war with each other as they have what it takes to get people to use both products, no matter what. Keep in mind, that it is the people’s choice whether or not to support a company and decide whether to invest in the company not competing against each
Comparison of Different Techniques Used By Cadbury and Coca Cola Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises its products by looking at different markets and penetrating them using the existing products. | Market development | Cadbury carries out its market development by introducing new products such as their afternoon snacks, Cadbury can’t try to tackle dietary issues because of the raw materials which is coco nut to make chocolate products. Cadbury needs its raw materials in order to retain its consumers. | Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs.
(Doc.1) If gin were to be restricted, the sale, production, and profit of beer would greatly increase. But, for businesses that sale gin, the production of gin would decrease and those businesses would make no profit. More commonly, individuals would argue against the restriction of gin when dealing with the economy. Daniel Defoe defended gin by stating: “…distilling of grain is one of the most essential things to support the landed interest.” (Doc.2)
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
Rogerian Essay – Final 05/02/2011 Audience Analysis Should the government be allowed to put tax on the sodas, and all the sweet beverages, such as ice tea, fruit juice and sports drinks? The question still stands today. The targeted audience in this issue not only includes the teenagers, but as well as adults. Many people feel that soda taxing is ineffective due to the fact that, if they are able to purchase, they surely will and diminish their thirst and enjoy their drink. This is not only unfair to those who drink sodas and sweet beverages, on regular basis, but it’s also unfair to the young adolescents who need to learn about the value of living a healthy lifestyle.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.