Carter's Tag-Less Labels

856 Words4 Pages
I. Plan A. Analyze the Situation 1. What is your general purpose? The general purpose of the message is to make customers aware of the issue with the tag less labels and inform them of the reports they received and what is being to about the issue 2. What is your specific purpose? The specific purpose is to maintain the reputation of Carter’s, and keep customers from turning to other companies for infant clothing. 3. Exactly what do you want your audience to think, feel or believe after receiving your message? That Carter’s cares greatly about its customers and has received information about the tag less label issues. Want them to feel that we have done the proper research and have their best interest in mind when making this decision. 4. Who is your primary audience? All customers of Carters 5. What is their background? All of the audience are customers of Carter’s 6. How are its members different from one another? Some customers have developed rashes where their skin came in contact with the tag less labels 7. How are its members similar to one another? All customers of Carter’s with the expectation of good quality of products and services. 8. What are their reactions likely to be to your message? I think the audience will be concerned with this message, but understanding once all the information is given. B. Gather Information 9. What information do your readers need to receive? The readers need to know the issue of the tag less labels, also what Carter’s is doing about the issue and the research that has been done due to rectify the issue. Finally where the customer can go with questions or concerns. 10. What facts must you gather in order to create an effective message? The 2007 fall line that the company received the complaints of the

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