Carrefour Essay

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Carrefour Regaining competitive advantage Consultancy Proposal William Sanchez, Kosoma Duong, Onyekachi Ikwuamaesi, Vincent Maligne, 12/2/2011 Table of Contents 1. Introduction 2. Background 3. Problem Statement 4. Key Issues to be Addressed 5. Proposed Approach 6. Key Objectives 7. Proposed Approach 8. Measures of Success 9. Budget 10.Team 1 1 2 3 3 12 12 14 14 15 1 Introduction: This assistance proposal is made by Team 10 Consultants (“The Consultants”) to Carrefour (“The Company”). The aim of the proposal is to formally initiate discussions on how the consultants can apply their skills and experience in accelerating the achievement of strategic and financial targets of the client. This document should be treated with utmost confidence. All statements herein are made in good faith. Background: Carrefour (Euronext: CA) is an international player in the retail industry with total assets of roughly €53.65 billion (FY’2010). Carrefour operates close to 1,500 hypermarkets worldwide, mainly in Europe, South America, Asia and the Middle-East. Since the 90’s, Carrefour has been adopting an aggressive external growth strategy to become the second worldwide retailer behind Walmart. Recently, Carrefour shifted focus to reinforcing its positions in markets where it held strong leadership. However, with intense competition in Europe and especially in its home market, France, Carrefour has steadily lost market share. In September 2011, hypermarkets lost 0.9% market share to 26.1% compared with the same month last year. Its EBIT margin has been going down. Its price reputation has been deteriorating. In France, the retailers are in a tight price competition, with Intermarché and Leclerc are taking the lead and maintaining the prices at low levels. Accordingly, Carrefour is witnessing declining profitability and negative stockholder reaction. 2

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