Cango Essay

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CanGo Analysis and Consultation
Final Report
Alpha Team
BUSN 460 Senior Projects
June 19th, 2012

Tyson Coussens – Marketing Analysis
Marilyn Bastidas – SWOT Analysis
Sia Chang – Competitive Analysis
David Bell – Financial Analysis
Chorrinda Bausman – Strategic Recommendations

Executive Summary
Alpha Team Consulting is made up of five team members Tyson Coussens, Marilyn Bastida, Sia Chang, David Bell, and Chorrinda Bausman. We have been hired by CanGo to observe the company’s operation processes and give recommendations to help CanGo recover from and prevent any issues the company currently faces, as they progress in current and new business verticals.
CanGo is a newer company, providing high quality technical and game services to its clients, which will provide a wide array of environmental consulting services to its market, offering cutting edge product and services to its client base. Some of these services include books, DVDs, and online gaming services. The company not only delivers the some of the trendiest games on the market, but also offers the best service when it comes to product delivery and support. CanGo continually strives to provide its clients with best in class entertainment by implementing the latest technology on their website, and with product innovation and excellent service.  
CanGo will target small to medium sized customers and other organizations within the Southern part of the United States and will seek major contracts with medium sized-firms.
Those contracts will be serviced with the assistance of strategic alliances, both with other CanGo companies such as Gamex and Associates and Gox games, as well as other professional groups. The game industry in United States is an evolving sector which is comprised of companies and organizations that provide games technologies or goods and services which address games issues and problems.
There are several challenges faced by the CanGo management team. First they need to...

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