Campbell Soup Company Case Study

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Campbell Soup Company, The world’s leading soup maker and a manufacturer of high quality branded foods. The company was founded in 1869 at Camden, New Jersey. Campbell operated manufacturing facilities throughout the world and supplies a variety of simple meals, baked snacks and healthy beverages worldwide. “Their mission is building the world's most extraordinary food company by nourishing people's lives everywhere, every day”. “Their goals are nourishing their consumers, nourishing their neighbors, nourishing their employees and nourishing their planet”. SWOT analysis: Strengths: high skills in marketing and R&D, new product introductions, knowledge and experience in the canning and preserving business, strong performance in non-soup segments and expand business in internationally. Weaknesses: working capital and raising expenditures or manufacturing cost. Opportunities: vertical integration, increase differentiation and cost advantages, innovative products and packaging. Threats: variation in raw material prices, raise labor costs, raise in substitutes, change in customer tastes, lower market growth and strong pricing pressure from competitors. Porter five forces: Supplier Power: More supplier are there in this industry, so less supplier power. Campbell can get raw material at low cost from suppliers. Buyer Power: Campbell is a big company, they buy large amount of raw material from buyers so buyer power is strong. They can bargain for low cost. Threat Of Entry: Few number of entries. Easy to enter because of less capital but they have to maintain quality because it’s related to food, otherwise government cancel their permissions. Brand is also another problem to enter. Substitute Competition: I think there is no substitute for soup. Industry Rivalry: Threat from competitors. Campbell's main competitor is General Mills' Progresso soup

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