10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
This could be done by conducting surveys, and looking at recent trends and changes in the beer industry. Stanley Park Brewery should aim to do these changes and implement them as soon as possible. These specific objectives will increase both the market share and sales
Tim Hortons Integrated Case Study Cody Gonek Northern Alberta Institute of Technology Introduction Tim Hortons is a thriving organization that has been growing substantially over the years. They have been growing their market by not only opening new stores in Canada, but also in the United States within the past year (Shaw, 2014). Tim Hortons appeals to a large demographic that appreciates the combination of fast service and a quality product. The case, “Tim Hortons: A Taste of Home” (Daft & Armstrong, 2009, p. 510), discusses the issue of broadening the market of Tim Hortons into new horizons. It discusses the immediate effects and opportunities of opening a Tim Hortons in Kandahar, Afghanistan.
Netflix: Case Analysis Core Strategy: Netflix’s main strategy is to grow their large subscription business which combines both streaming TV/movies and DVD’s by aggressively pursuing new content deals. They realize that the more content that they can offer their consumers, the more subscriptions they will sell, and the more loyal their current customers will be. Additionally, Netflix recognizes that their competition is quickly adapting to their current content strategies; therefore, they expect to further develop their advantages such as brand, distribution, and their proprietary merchandising platform. Strengths: * High online retail customer satisfaction ratings and high customer loyalty produces excellent word-of-mouth. * Largest online media retailer.
General Mills made 4 basic changes to position themselves better and increase their market cap. First they increased there productivity in all aspects of the business e.g. finance, logistics, operations management etc. secondly it started aggressive promotional strategies to win the hearts of its customers and encourage sales. This was done to combat Kellogg’s new Special K (Healthy products line).
It was created so that the vision of Bernard and Arthur could have a company that could keep their important values alive. Those values are giving back to the community and society, respect for everyone, and excellent customer service. “The Home Depot has used primarily a Growth / Concentration / Horizontal strategy to achieve unprecedented growth” (“The Home Depot,” n.d.). “They focus on expanding their products into multiple geographic locations at the same point in their value chain, while simultaneously increasing the range of products and services offered to current markets” (“The Home Depot,” n.d.). An example of this is that they created an upscale expo center that reaches out to their upscale customer market.
It enjoys a strong position in the market and is viewed to grow more rapidly in the future. The case study brings out the unique propositions, which have worked in the favor of Morrison’s relative to its competition. Company Strategy: A visit to the company’s website brings out the “no frills” approach of the organization, its strategy is simple, the website quotes, “Keeping things simple: Our vision to be the ‘Food Specialist for Everyone’ is now well advanced. Our constant focus on freshness, great value and outstanding service is appealing to more and more people.” This focus on fresh offerings to the consumers at the most competitive price, along with exceptional customer service has differentiated Morrison’s from its competitors. Business model of Morrisons’s: The Company has grown steadily over the years and apart from the recent Safeway takeover, it had only acquired Whelan discount stores.
Under Armour’s mission is to enhance the experience for all athletes by applying passion, science, and the relentless pursuit of innovation to create cloth- ing with temperature control, comfort, and flexibility.1 Under Armour’s stated goal is to be “a leading developer, marketer, and distributor of branded performance products.” It has been able to successfully penetrate the sports apparel market by using the image and influence of: domestic and international professional teams, collegiate teams, Olympians, and individuals. Exhibit 1 Under Armour Net Revenue: 2003–2007 Utilizing broad-based, frequently free endorsements and well-received publicity, Under Armour has also reached regular athletes, active outdoor enthusiasts, elite tactical professionals, and active lifestyle consumers. Under Armour is quickly becoming a leader
Wal-Mart is a Leading Proponent of RFID use in Supply Chain Management Abstract Businesses look for ways to improve their Supply Chain Management (SCM). The radio frequency identification (RFID) technology has gained increased interest from businesses in recent years. An innovation developed from WWII radar technology, RFID offers the ability for businesses to increase their logistics in regards to accurate inventory accountability. Wal-Mart, the US retail giant, led the industry in the implementation of RFID in 2003 requiring its suppliers to employee this technology. As a front runner of this technology, Wal-Mart has recognized how the RFID enabling technology increases retailer’s logistical mission of right product at the right place and time, thus improving SCM efficiency; and increasing sales and profits.
Most importantly, it has been Harley-Davidson’s ever committed and loyal customers that have made the company one of America’s most successful manufacturers. 3. Mission Statement i. We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders. (Harley Davidson 2013) 4.