Web Business Project
Structure & Coherence
Easy to Understand
Overall presentation mark out of 5 for readability
Use of theory / Supporting evidence
Referencing, justification, supporting research
Referencing and evidence supporting concepts. Use supporting examples or refs for best practises
Problem / solutions
How well developed is business model, and how clear is web strategy
EG: Covered the core competencies - the business drivers. Good understanding of the rationale for a hybrid web / physical or transactional web model.
Benefits/ CSFs from Web site
Benefits fully developed and linked to CSFs
CSFs and benefits are developed, explained and not generic.
Eg: for developing BL developed the broader virtual catalogue, niche profiles and/or offering multiple delivery options (important to limit cost impacts). Also needed expanded provision of travel advice and FAQs. A number of these benefits appear in the site functions – without any prior development.
Other identified benefits
Other internet options considered.
Eg for BL Consider personalised interfaces (log in for regulars), knowledge capture, JIT stock management etc.
Function specification development for web use.
Sound functional specification.
The functions described or in a site map. Eg; Columbiana - detailed site map of all information structure
IS/IT strategy is consistent with business and CSFs, supported priorities..
Stages made sense and x-ref the basic functions. Eg: for PE - catalogue and virtual store functions were followed by inventory, supply/delivery functions and transitioning phone service.