As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
In 2007, an opening in Tucson broke company records for most burgers sold in a day and week. The crowd was so large news helicopters circled overhead to film the spectacle. The chain expanded to Utah in 2008 and in 2011 the company expanded into Texas where they now have 16 locations. Today In-N-Out Burger has 281 locations and more than 18,000 employees. Analysts estimate annual revenues (2012) at more than $500 million with average revenue per location at $1.8 million which is more than double the national average.
Also, Frito-Lays has eight of the top ten selling snack chips. However, the industry is extremely competitive with over 650 new snack chip products introduced each year. Less than one percent of new products generate more than $25 million in sales in the first year. 2. What specific challenges and risks does Frito-Lay face in marketing Sun Chips and what are their implications?
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
Quality Service Recovery at Chick-fil-A Introduction Truett Cathy established the restaurant that would eventually become Chick-fil-A in 1946 (Cathy, 2002). The company launched the boneless breast of chicken sandwich as well as the trend of placing quick-service food establishments in malls (Cathy, 2002). With a mission to "Be America's Best Quick-Service Restaurant", the company has grown into the second largest quick-service chicken restaurant in the United States (Cathy, 2002; Chick-fil-A [CFA], 2011b). As of February 2011, the chain includes over 1,540 restaurants in locations in 39 states and Washington, D.C. (CFA, 2011a). At $3.58 billion, 2010 chain-wide sales were up 11.37 percent over 2009 (CFA, 2011a).
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Providing growth in both annual revenue, 3.99% over 2012, and operating margin of .11% over 2012, Tyson produced a debt to equity ratio superior to both of its peers, Pilgrim’s Pride Corporation & Hormel Foods (Food Products Stocks under Review, 2014). 2014 proved to be a monumental year for the food production company in the acquisition of Hillshire Brands for 8.5 billion dollars. Considering the newly acquired Hillshire Brands, Tyson Foods currently projects year ending company revenue near 42 billion dollars. Chicken Products For the purpose of the MMGP course assignment Group 1 has selected the Tyson Foods chicken product as the focus of the project. Recognizing that Tyson Foods looks to market its chicken in the three categories of; Primary Processing, Case-Ready Tray Pack, and Further Value-Added; Group 1 has intentionally narrowed the focus of our project by only considering chicken products under Tyson Food’s Further Value-Added category.
UNIT 13- RECRUITMENT AND SELECTION TASK 1 (P1) RECRUITMENT PLANNING McDonalds The business began in 1940, with a restau rant opened by siblings Dick and Mac McDonald in San Bernardino, California. McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling fast food. More recently, it also offers salads with the successful expansion of McDonald's into many international markets; the company has become a symbol of globalization. In 1974, McDonalds opened its first restaurant in the Auk. Today more than 2.5 million people in this country place their trust in McDonalds everyday, trusting the company to provide them with food of a high standard, quick service and value for money.
Making Decisions Based on Demand and Forecasting – Domino’s Pizza Introduction Domino’s Pizza is an American franchise pizza delivery corporation headquartered in Ann Arbor, Michigan. The company was founded in 1960 and is the second largest pizza chain, after Pizza Hut (dominosbiz.com). In 2010, Domino’s opened its 9000th location and currently 95% of their store locations are franchise-owned. Domino’s delivers over 1 million pizzas a day worldwide, with Super Bowl Sunday being their busiest day of the year, and the demand continues to drive the opening of addition store locations (Wikipedia.org). In determining whether to open a new location, it is prudent to conduct a thorough demand analysis to determine if the need in a particular area can sustain an additional store presence.