Business Plan of Franchising Donut King

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Business plan of franchising Donut King in Gordon Gordon Centre 802-808 Pacific Hwy Gordon NSW 2072 02 9491 8201 donutskinggordon@rfg.com.au Authors Miho Matsuhashi Table of contents Item Page Executive Summary 1 1.0 Introduction 2 1.1 Background of the report 2 1.2 Authorization 2 1.3 Purpose of the report 2 1.4 Scope of the report 2 1.5 Sources of the information 3 1.6 Limitation 3 2.0 Company history 3 2.1 Donuts King 3 2.2 Mission Statement 3 2.3 Tag line 4 2.4 Market analysis 4 2.5 SWOT analysis 4 3.0 Competitor analysis 5 3.1 Gloria Jean's 5 3.2 Krispy Kreme Doughnut 6 4.0 Action plan 7 4.1 Financial status 7 4.2 Current status and owner ship 7 4.3 Budget 7 4.4 Marketing mix 7 4.5 Resources 13 5. Risk Management 13 5.1 Head Office 13 5.2 Area 14 5.3 Shopping center 14 6. Conclusions 16 Reference 17 Executive summary This report was written to examine our business idea to open a franchise Donuts King in Gordon Center. Investigations reveals that there are market demand and business opportunity in the area where our products and offerings are unique. Donuts King is the biggest franchise company in Australia that focuses on quality and freshness of the products. Their signature product, cinnamon donuts, is made fresh in front of customers. Variety in beverage attract different age groups to meet the demand of visitors to the center where families shop every day. Our research estimates total sales of $2000 and 350 coffees per day and the business opportunity is there. 1. Introduction Jie has a accounting back ground and been working in the

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