Business Management Essay

Colonial Consumers in Revolt:   Buyer Values
And Behavior During the Nonimportation
Movement, 1764-1776

Prepared for Dr. Ndoma-Ogar
Professor
Marketing and Management

Prepared by
james smith

Assignment submitted in partial fulfillment
Of the requirements for the
Course 3451 Consumer Marketing

Kean University
Union, NJ
July 7, 2003

Critical Evaluation
Of an Article:

  1. Who is the author? (What are his qualification for writing on this topic?)

                Scholarly achievements
                Business or administrative experience
                Other published work

  2. What is the author’s message?

                Major theme (in one sentence, if possible)
                Purpose of the message
                Author’s viewpoint

  3. What evidence is offered to support this theme?

                Three or four key points supported by references, facts, quotes, etc.

  4. How well is the argument presented?

                Logical consistency
                Limitations
                Completeness

  5. How does this article relate to other work in this area of marketing?

                Other authorities (articles, books, etc.)
                Personal experience

  6. What is the significance of this article for Marketing?

                Marketing usefulness of ideas presented
                Future direction of work in this area
      The author of the article is “Terrence H. Witkowski”.   The author has a Ph.D (Marketing Emphasis) from Berkeley and he is a Marketing Professor at California State University, Long Beach.   The author also teaches International Business and Intercultural Business Communications.   He used to be the Chair for the Department of Marketing at California State University from 1993 to 1996.   So far the author has written 17 articles, edited 3 books, presented 42 papers, received several awards and honors and a host of other academic achievements...