Rodriguez Business Systems BSA/310 November 12, 2012 Terrell Potts Kudler’s Fine Foods Kudler Fine Foods is a spirits, fine wines, and upscale specialty food store offering customer both domestic and imported products. Kudler Fine Foods mission is to use their experienced, helpful, and knowledgeable staff to “shop the world” for the finest products, giving customers the choice of [pic]aspiring to purchase the finest epicurean delights. Kudler Fine Foods[pic] uses management, operational, and supporting processes to achieve this goal. This paper will focus on Kudler Find Foods finance and accounting business information system, which is part of the supporting processes. Supporting Processes Unlike operational processes, which are the process that manage marketing, purchasing, manufacturing, and management process, which include how the business is structured and the procedures of the business, supporting processes supports the core processes of the business.
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
Panera’s strategy is to be a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment through providing a premium specialty bakery and café experience to urban workers and suburban dwellers using a distinctive menu, signature café design, inviting ambiance, operating systems, and unit location strategy. The company is trying to succeed by "being better than the guys across the street" and making the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast-casual restaurant competitors to dine at a nearby Panera Bread Bakery-café. Panera’s competitive strategy is differentiation. Being a fast-casual restaurant Panera markets an experience rather than a product. It seeks to be unique through delivering high quality dining at a reasonable price in an engaging environment called the “Panera Warmth”.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
Part One&Two 2 Starbucks and Whole Foods are two establishments I patronize often, so when an assignment such as this presents itself, I quickly began to ponder about both of these companies. Besides the essential components of having at least a twenty year history and being publicly traded, I examined the leadership structure of these companies, their corporate/social responsibility impact, and product quality. With all things, especially things that are good, I couldn't neglect incorporating criticisms and controversies that has also been associated with these companies before choosing Whole Foods as my company for the final project. Over the years, I have grown increasingly aware of my surroundings and environment,
Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company (Kerin, Hartley, Berkowitz, & Rudelius, 2006). In order to encourage new customer to purchase this new product, several factors needs to be measured: an appropriate target market and customer, establishment of product identity and advertising theme, and successfully develop a promotional communication. These factors will be utilized in developing the marketing communication plan for the Quick Oriental frozen meals line. Describe your target customer Consumers worldwide are becoming more and more health conscious. This is why there is an increasing demand for healthier products.
I) Identify 3 psychological processes that may influence consumer behavior. A) The 3 psychological processes that may influence consumer behavior are motivation, perception, and attitudes. 1) American consumers have experienced a utilitarian way of embracing Starbucks coffee with it Lattes, Cappuccinos, free WI-FI and the set up of the Starbucks Café. 2) Starbucks is known globally throughout the world in different countries the brand equity makes Starbucks coffee marketable. 3) Customers satisfaction, brand equity and brand loyalty has been a structural approach in the business of Starbucks.
Their goal is to create a specialty café anchored by an authentic, fresh dough artisan bakery and upscale quick service menu selection for urban workers and suburban dwellers. They want to make the experience of dining at Panera so attractive that customers would be willing to pass by outlets of other fast casual restaurant competitors in order to dine in a nearby Panera Bread. As of Q1 of 2011, Panera Bread’s financial statements reported total revenues of $422 million, with a Net Income of $33 million, or $1.09 per diluted share. Panera’s strategy is: * To provide a premium specialty bakery and café experience to urban workers and suburban dwellers * Closely aligned with a broad differentiation and uniqueness that consumers find appealing. * Offer fast, warm and healthy food menu in a comfortable ambience.