Bus642 Week 1 Assignment

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1. What is business research? Why should there be any question about the definition of research? “Business research is a systematic inquiry that provides information to guide decisions. More specifically, it is a process of determining, acquiring, analyzing and synthesizing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximizes performance. If organized for retrieval, data collected from the day-to-day operations of the organization constitute a decision support system (DSS). A business intelligence system (BIS) is designed to provide the manager with ongoing information about events and trends in the technological, economic, political and legal, demographic, cultural, social, and, most critically, competitive arenas. Research studies are used to supplement DSS and BIS.” There should be a question about the definition of research because it can cover a broad range of things. Research without a goal is ineffective so when attempting to conduct research one must define what kind of research they wish to accomplish. (BUS 642. McGraw-Hill Create p. 32). 2. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research. Applied research has a practical problem solving goal. Basic research seeks to solve questions or obtain new knowledge of theoretical or experimental that has little immediate impact on policies or performance. Applied research question: If we pay our salesman based on commission will it cause them to make or sales or will they make just as many sales while on salary? Basic research question: Is it better to pay our salesman a salary

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