That is why today, that they still serve the best quality foods around that is made to order. They only serve fresh-made hamburgers using select premium ingredients instead of frozen beef and mass-producing food. Burger King is a fast food restaurant that is known for serving tasty and affordable food. Burger King is the second largest fast food hamburger chain in the world. They were founded in 1954 by James McLamore and David Edgerton.
The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
Burger King over the course of years has evolved from its 1954 InstaBurger King privately owned origins to the publically traded company you see today. The core competency of this company is its flame broiled burgers that it offers to consumers on a daily basis from their nearly 12,000 restaurants all over the world and the innovative way the company advertises it. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers-by its flame-broiled method as opposed to grills that fry-and the options it offers customers as to how they want their burgers (Daniels, Radebaugh, & Sullivan, 2011). The Burger King Flame broiled burger is difficult to duplicate. There is no other competitor in the fast food industry that flame broils their burgers.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
Tiybas Restaurant Review The restaurant that I visited was Chipotle. It is located on 865 Rockville Pike Rockville M.D, 20851. It serves food like burritos, tacos, burrito bowl and salad. The specials during the week are chips and guacamole.The price is excellent for the size. They do not do catering and you don’t have to have a reserivations.It also has a kids menu; On the kids menu it serves taco kit and a single taco.
It is served in a toasted sesame bun with crispy lettuce, sliced tomato, crispy fried onions and homemade Smokey McDonalds BBQ sauce. This burger is aimed at teens and up to 40 year olds. This product would be branded as a sub-brand because McDonalds have other types of chicken burgers. I did some research in the market and I found out there are not a lot of competitors when it comes to BBQ chicken burgers apart from Tinseltown. They take up a big chuck in the market but with McDonalds being such a big well-known brand this will not affect us that much.
However Chipotle Mexican Grill can fall short to several disadvantages. Chipotle Mexican Grill develops and operates fast casual, and fresh Mexican food restaurants. There are about 1,230 restaurants in operation; the company serves a menu of burritos, tacos, and burrito bowl (Thompson, 2012). Chipotle Mexican Grill has several competitive advantages that set them apart from their competition. One advantage is the source of their ingredients; another advantage is their use of technology.
Describe the layout of a typical fast-food franchise such as McDonald’s. What type of layout is it? How does it support productivity? Do different franchise’s (e.g. Burger King or Wendy’s) have different types of layouts?
Is Junk Food Really Cheaper? I have experienced all of the fast food restaurants there are and I have noticed that throughout the past few years, there has been one thing that has changed drastically. Often sports teams may stop at MacDonald’s or Burger King on the way home from a sporting event, which is quite ironic, but it’s quick and easy and cheap—or so people may think. In, “Is Junk Food Really Cheaper?” Mark Bittman, claims that healthy food is actually cheaper than fast food. To help support his claim, Bittman uses many different rhetorical devices in his article.
Marketing Implication 7 5.1 Marketing Strategy Review 7 5.2 BrandMap Attributes Implication 8 5.2.1 Price (Expensive) : 8 5.2.2 Various Menu 9 5.2.3 High Service Speed 9 5.2.4 High Calorie Content 10 5.2.5 Nutritional 10 5.2.6 Convenient 10 5.2.7 Novelties for Child 11 References 12 Appendix 13 The Fast Food Restaurant Survey 14 1. Basic Information McDonald's Corporation (McDonald's or ‘the company’) is one of the world's largest foodservice retailing chain. The company is primarily known for its burgers and fries which it sells through more than 32,737 restaurants in 117 countries. This report is analyzing the marketing implication of McDonald’s by using BrandMap Software. 2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010.