Burger King Swot

6497 Words26 Pages
Project: SWOT Analysis Table of contents: Company’s Profile …………………………………………………………… 3 The nine steps: The External environment: The General business environment …………………………… 5 The industry environment …………………………………….. 12 Strategic group ……………………………………………….. 15 Competitor analysis ………………………………………….. 16 The internal environment: Resource types ………………………………………………. 18 Firm’s capabilities…………………………………………….19 Functional analysis …………………………………… 19 Value-Chain analysis …………………………………. 23 Benchmarking ………………………………………… 25 SWOT analysis ……………………………………………………………. 28 Solutions …………………………………………………………………… 29 Best solution ………………………………………………………………. 30 Company’s Profile Burger king is a hamburger-fast food restaurant. It opened first in 1954 by James Mclamore and David Edgerton in Miami, Florida. It was first called Insta Burger King and then it got changed to Burger King. Burger King is the 2nd largest chain of hamburger restaurants; it has been operating for more than 50 years now. It has more than 11,100 restaurants in more than 65 countries; in addition it has an amount of $11billion yearly sales. Burger King is known to be bold (they approach and react to a given situation cause or problem with logical and inventive thinking), accountable (they always have and keep this feeling of responsibility that there are people counting on them and their performance), empowered (they have a huge focus on their customers, employees, and franchisee), and fun (that goes for the way they get their work done, they all work as a team to and achieve their work and goals). As for the franchise, independent franchisees make up 90% of BK's restaurants. Many of the independent franchisee are

More about Burger King Swot

Open Document