IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
McDonald’s started investing in Chipotle in February of 1998, and supported them financially for seven years.1 This financial backing enabled Chipotle to expand nationally and become large enough to offer stock. In 2006, Chipotle and McDonald’s went their separate ways in order to focus more on each company’s core activities. Currently Chipotle operates 956 restaurants in 35 states in the United States, the District of Columbia, and Canada.2 The company is expected to open up between 120 and 130 new restaurants in the upcoming year. Clearly, the history of Chipotle’s business demonstrates a success rare in the fast casual food business. (Appendix A) 1 2 (Investor Relations, Chipotle Mexican Grill) Ibid.
White Castle began in 1921 by founder Billy Ingram and the White Castle hamburger is introduced in the market. The name White was meant to describe the company’s purity and cleanliness and Castle signified strength and stability. According to the company’s recent press release, White Castle was the first fast food hamburger chain, founded in 1921and now operates more than 400 restaurants in eleven states (2010). The original success of the company was in its marketing because before 1921, the hamburger was an undesirable product (Goldberg, 2010). In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity.
Chris and Bob moved up to executive roles in the Bennigans restaurant group, and found ambition to create their own restaurant. In 1987 the two men asked Tim Gannon to be the restaurants chief chef, due to his background in previous food ventures. As the three men collaborated the design of the new place, a steak emphasis really took over. When the three men had come to their decisions they decided to go with the Australian theme due to the popularity of that culture at that time in the U.S. They also decided that steak places were a relatively untapped market in the U.S., and they saw it as a gold mine.
Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
MNGT 395 – Case Study 2 Competition, M&A, and International Expansion MNGT 395 – Case Study 2 Competition, M&A, and International Expansion Jordan Abrams, Angela Cooke, Jaycee Bautista Jordan Abrams, Angela Cooke, Jaycee Bautista Contents Mergers and Acquisitions 2 International Expansion 3 Works Cited 4 Mergers and Acquisitions Tim Horton first started partnership with Ron Joyce, a businessman and the chain’s first franchisee to expand the chain. In 1995, in the same year the company opens its 1,000th Canadian store, Tim Hortons merged with Wendy’s International, Inc., to give new focus to the expansion of the Tim Hortons idea (Csanady, 2014). This merger strategy was done to quickly expand the company’s geographic coverage internationally especially in the US. After a decade of partnership of Tim Hortons and Wendy’s, the two companies have separate their ways as Tim Hortons went public and trades as THI on the Toronto Stock Exchange and the New York Stock Exchange. (Csanady, 2014) Three years after the separation of Tim Hortons and Wendy’s, Tim Hortons inked a deal to partner with Cold Stone Creamery in 2009 to build joint stores and also for Tim Hortons to change its corporate structure to become a Canadian public company.
Taco Bell® was acquired by PepsiCo in 1978. In October of 1997, PepsiCo spun off KFC, Pizza Hut and Taco Bell®, thereby forming Tricon Global Restaurants, Inc., the world’s largest restaurant company. In May of 2002, Tricon Global Restaurants, Inc. changed its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants. !
The following paragraphs I will give my analysis of the Strengths, Weaknesses, Opportunities, and Threats of Chipotle Mexican Grill. I plan to show the advantages the owner had at starting Chipotle. Also identify the qualities Chipotle possess to become a successful restaurant. Also how Chipotle could be a better competitor. Chipotle was founded my Steve Ells in 1993.
College Writing America has become a “Fast Food nation”, which is what Eric Schlosser, author of the book Fast Food Nation, calls it. Why does he call it this you ask? American has known a hamburger and fries as the “American meal” ever since the early 1920s when White Castle was founded. The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969.
Solution and Suggestion 11 4.1. Strength of Family Firms……………………………………………………………………13 4.2 4P Strategies……………………………………………………………………………………….13 4.2.1 Place…………………………………………………………………………………………………13 4.2.2 Product, Price, Promotion 15-17 1. Executive Summary 1.1 Fast food industry in United States facts The hamburger most likely first appeared in the 19th or early 20th centuries. The modern hamburger is a product of the culinary needs of a society that was rapidly changing due to industrialization. In America’s history, the hamburger has come to represent patriotism and festivity.