SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
Product benefits are affordable price and high quality and high-value product also increase in self-confidence. Lastly good quality product at low price is their uniqueness. 2. How would you draft a formal, written positioning statement for Mary Kay using information detailed in question 1? I focused about affordable, high quality, beauty and grooming product for men and women.
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
The sexy words “eye candy” and “wink wink” grab people’s attention, and the products are not bad because they are in fashion and feel comfortable. Perspective for Producers Sale orientation is an important philosophy in marketing management (Lamb, Hair, McDaniel, 2009). Producers will absolutely want to sell as many products as possible. The ones from A&F can earn a niche in the market and become popular by its special design. As an A&F spokesperson said he could enumerate “at least 100 reasons why a young girl would want thong underwear” (Plagiarism, n.d.).So clothing producers should not miss the demand of young children’s market.
I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life. So much is lost in the digital age when someone can purchase something with a few clicks of a mouse. That being said I believe that Best Buy must focus a little more on their online sales to avoid being overtaken by sites like Amazon and Ebay. By doing this they will be holding true to their mission one hundred
UMUC Haircuts will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide exceptional customer service, invest heavily in customer satisfaction to enhance the client experience, keep the Salon upbeat, spotlessly clean and well maintained, and enhance it by adding in up to date and efficient services. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different hair products and a new salon to choose from and typically choose a salon based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy.
GAP favors their customers by offering great discounts for card holders. On several occasions merchandise are marked down to half the price which makes them even more affordable. Classic Style - GAP clothing styles are classic and timeless. GAP clothing can easily be paired with many of the clothes in anyone's wardrobe. They never go out of fashion.
BMW’s product designs are truly and consistently innovative. They have been described as stylish, revolutionary, and trendsetting (“Noealt Corporate Services”). The innovation of the products continues to inspire customer loyalty and excitement geared towards their upcoming models and styles. The company has successfully found its niche, and expanded that niche into a broad and unspecific customer base. While the general consensus is that their crossovers are meant for families (moms); their 5-series vehicles are meant for businessmen and women; their 3-series is geared towards students and a younger customer pool; and their 7-series is considered the most luxurious with its customer base primarily being older consumers; BMW owners come from various walks
Also the designers of Gap clothing were spot on with the design tastes of their customers. This was only for a short period of time, but it did allow Gap to rise to the top. During the 90’s Gap was able to use positive advertising to push their unisex clothing to gain support by both genders. The only objective
Also the oral care industry is growing (47% increase 2004-2009) due to increase in disposable income and influence of the western culture. Cottle has enjoyed the first mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market share of 46% with only two competitors. Also Indians considered Cottle an authority in oral care and held their products in high regard because Cottle partnered frequently with IDA. Cottle, while focusing on the toothbrush market, introduced low and mid range products, being first to secure the market initially by creating brand awareness.